Now there is a common phenomenon that migrant workers are all social animals, and they feel that there is no way out for part-time jobs, and only those who can start their own businesses can counterattack. There are even some statements that college students are now unemployed after graduation, which is caused by these negative news, and most young people are now anxious.
Some people even describe the current state of young people as a long shirt that Kong Yiji can't take off. It is against this background that many people who do not have any business experience have come out to start their own businesses. Of course, the result of blind entrepreneurship is inevitably to lose all your money!
But it's good to have the idea of starting a business and the ability to act on your own. Most ordinary people's desire for money and wealth is often much lower than that of those who have just started their business or have already started a successful business. That is to say, the first step for people who can really succeed on the road of entrepreneurship must be based on a very strong primitive desire.
Otherwise, you will soon fall into a consumption trap, for example, a young man I worked with before, after earning 250,000 yuan for the first time, he immediately took his girlfriend to travel to other places without saying hello, which is obviously a very bad result, because he is too easy to satisfy! If you really want to evaluate, I can only say that he is only better than those who lie on the sofa after work and brush **, because he earned 250,000 yuan at one time, and this money may be the salary of ordinary people for a year!
I don't want to talk about the results of this friend here, just why I don't continue to work with him, because the first step we need to work with anyone is trust. Trust is also the most precious thing between people. You can imagine that when your partner makes a sum of money and the first thing he looks like a poor man is rich, do you still dare to cooperate with him?
Therefore, for people who do not have any work experience and business experience, I strongly discourage you from starting a business, unless you have a very strong ability to innovate, or have some special resources. Otherwise, the final result will be defeat and blood loss! Of course, it's not impossible to try, I recommend some people who just want to start a business and do some business about community consumption.
Because making money is either close to people or close to money, and small businesses for community consumption are the closest businesses to people. It is also the field that tests a person's basic business ability the most. Whether you're an entrepreneur or an investor, you should study these most basic practices.
For entrepreneurs, this is your basic skill, and for investors, this is the most real part of your ability to see entrepreneurs. It can't be faked. This kind of business cognition needs to be sorted out and understood, but ordinary people can't understand it deeply! Since it is a small store for community consumption, the first problem is to find an entry point:
Because there are so many people in a community, one person's energy and time are limited. What's more, money is also limited, in the same community all businesses are actually in the common game, everyone is essentially competing for the remaining time of users in addition to going to work and sleeping, the competition is actually very fierce, you as a latecomer to say good is called industry iteration, bad to say is called tiger mouth.
Whose food is it that takes? It must be the business of all the other businesses in this community! So if you don't have a particularly obvious advantage, it is very not recommended to fight with similar products in close combat, it will be very tiring to fight bayonets when you come up! Here's an example:
For example, if someone opens a small supermarket, you also open a small supermarket, this practice is not impossible. It's not a coincidence, everyone's categories are similar, and the purchase channels are similar. But people have accumulated user habits for a period of time in the early stage, that is, some people have already run smoothly. What do you fight for? There is a high probability that in the end, you can only spell the low-price strategy. The result is a lose-lose situation, and what's the smartest way to do it?
Instead of this, it's better for me to cut a sub-category out and do it to the extreme, so that you can't compete with me. My profit products are not available in your store, so customers in this field will not go to the original store to buy, that is, cut off a piece of the other party's business out of thin air.
For example, the "Hundred Fruit Garden", which we are most familiar with in our daily life, is to take out the fruit plate separately and make a difference. Now the market value is close to 10 billion, and the well-known "Aunt Qian" also cut out the meat and vegetable fresh sector separately to make a difference, and it is also valued at more than 20 billion.
So you can see that this hand is actually very wonderful, and now more and more such small stores are opened, and cities across the country are blooming everywhere, and all of them are valued at tens of billions. Although some companies do not have digital and refined management, the reason why people can do it is purely because the product differentiation is good.
The above is just a brick throw, it should be noted that after the subdivision of product differentiation is cut. Do you want to judge whether this demand is a real demand and whether it conforms to the consumer trend? Combined with the sales of products and services, the portraits and trends of new consumer users of people, goods and places are compared, and it is necessary to determine the real demand before you can subdivide it!
Finally, no one actually stipulates that you must start a business to become a rich person. The world is not linear, and at the same time, it must be diversified to make it more exciting. But the conclusion that can be determined is that it must be dominated by creative people and people whose desires are always expanding, and I hope that we can stand with these people every time and stand in the right direction in the tide of the times!
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