It's the Spring Festival soon.
Several movies to be released during the Spring Festival are fighting fiercely.
Whoever can get a high-ranking film, who can get a high-pre-sale.
Basically, you can become the box office champion of the Spring Festival!
Among them, the most discussed is Jia Ling's "Hot and Hot".
In 2021, Jia Ling's ** work "Hello Li Huanying" will be on the New Year's file.
At that time, no one was optimistic that the film would win the box office.
The reason is very simple, one is that Jia Ling has not yet proved her box office appeal.
The other is that there are several "powerful" works released at the same time as this movie.
For example, "Detective Chinatown 3", such as "Assassination of the ** Family", such as "The Crowd", etc.
The result? Jia Ling's ** work won more than 5 billion box office, beating Chen Sicheng's super IP!
Now, Jia Ling is back with a new work, and the expectations of the outside world must not be low.
How is the plot of "Hot and Hot", we don't make an evaluation.
Because for a thousand readers there are a thousand Hamlets.
But the promotion of this movie has attracted a lot of scolding.
Almost all the promotional materials revolve around Jia Ling's explosion of 100 pounds.
For example, how Jia Ling **.
For example, the feasibility of Jia Ling losing 100 pounds.
For example, Jia Ling's appearance after losing weight.
To keep the mystery alive.
Jia Ling didn't even dare to go to the theater to do publicity.
When Lao Mo went to the web to search for the movie "Hot and Hot".
What I saw were all ** people's complaints about Jia Ling's propaganda methods.
Think she looks ugly.
Generally speaking. Something went wrong with the promotion of a movie.
The pre-sale box office will not be high, because poor word-of-mouth will reduce the audience's viewing expectations.
The reality is: as of now, the total pre-sale box office of "Hot and Hot" is about 56 million.
second only to Shen Teng's "Flying Life 2".
And the film's first-day schedule reached 271%, which is a very high schedule.
The question is, why do the more ** people scold Jia Ling, the higher the box office of her new film "Hot and Hot"?
The answer is simple: comedy is still the favorite movie theme of the Chinese people!
With the movie "Hello Lee Hwan Young".
Jia Ling has become the most anticipated comedy actress by the masses.
Like Shen Teng, the higher the "Jia content" of the movie, the higher the box office in the end.
And Chinese people have special feelings for the Spring Festival.
They are eager to take their families to watch a family movie during their annual vacation.
"Hot and Hot" has a high content and is still a comedy.
Even if the ** people collectively ridicule Jia Ling.
It will not affect fans' expectations for Jia Ling's movie.
Therefore, it is not the evaluation given by ** people that finally determines the total box office of "Hot and Hot".
It's the quality of the film itself.
If the content does not lose to "Hello Li Huanying", it still has hope of winning the box office championship.
The same is true for Shen Teng.
If you put it aside in the past, an actor of Shen Teng's level will not be active in the film and television industry for a long time.
Because his personal acting skills are not outstanding, the high box office of the movie depends on the team and the script.
After "Super Family" overturned, many netizens said that they would never watch Shen Teng's movies again.
But after "Flying Life 2" is finalized.
These people are going on a ticket frenzy again.
The details prove that this era not only lacks comedy talents, but also comedy movies.
When there is no choice, even if it is a bad movie, there will be audiences who walk into the cinema.
The demand is too big and is gradually increasing.
Let's be realistic: In these days, in the comedy market, if you don't watch Shen Teng Jia Ling, who can you watch?
Hence the evaluation of a movie.
It will not determine the final box office of the film.
It's like the current house prices.
Whether it is a first-tier city, a third- or fourth-tier city, there has been a slight decline or even **.
But just need to still enter.