"Minsheng Weekly" reporter Xu Yingzi Chang Wanjie.
Building a technological leadership and brand image in this differentiated "high-tech" market is the key for a start-up to achieve "self-hematopoiesis".Walk into Kaibo Easy Control, a modern office space, focusing on employees working in various positions, technology and focus are combined here. Registered in 2015, Kaibo Easy Control Vehicle Technology (Suzhou) Co., Ltd. has been running ahead of its own track in the new energy automotive industry in less than 10 years. In 2021, Kaibo Yikong won the first prize of Jiangsu Science and Technology Award for its "high-efficiency power shunt hybrid special transmission for buses", and recently won the national specialized and special new "little giant" enterprise award.
Routes & Teams
Zhong Gufa, vice president of Kaibo Easy Control, told the reporter of "Minsheng Weekly" that at the beginning of its establishment, the company faced two challenges - the selection of technical routes and the construction of innovation teams.
The choice of technical route determines the company's future development direction and product competitiveness, which is crucial to the survival and development of a start-up company. "There are already a variety of technical routes in the industry that we can choose from. Zhong Gufa said that part of it is the technical route that has not been done well in China and has successful experience abroad; The other part is that it has not done well at home and abroad, but each company insists on the technical route of doing it. Do you want to catch up, or do you want to go the other way? "We chose the latter and unswervingly created a new technical route suitable for the electrification of construction machinery and road heavy trucks. Zhong Gufa said. The road to innovation is bound to be tortuous and difficult, because there is no experience to draw on. Zhong Gufa said: "Only rely on the R&D team to find their own direction, and continue to explore and trial and error. "Blazing a new trail is challenging and risky, but once successful, the benefits are enormous, and through perseverance, the R&D team has succeeded in developing the world's leading EDMT technology. Building a combative R&D team is the key to innovation success, but building such a team is easier said than done. Zhong Gufa recalled that the biggest problem faced by Kaibo Easy Control at the beginning of its establishment was the shortage of R&D talents and the lack of quality and ability. To address this critical issue, the company's founders agreed that the first step was to quickly attract a large number of industry talents to enrich the R&D team. As a private enterprise, in addition to using more competitive salary and equity incentives to compete for talents with central enterprises, state-owned enterprises and foreign enterprises, the company should also introduce and retain talents by building a platform with high technical height and development space. A bunch of talent is not equal to a team. Only those who work closely together towards a common goal can be called a team, because in this way they can create synergies and create greater value. It depends on the leader of the team, and only leaders who are determined to do something great and are willing to work tirelessly for it and have strong confidence can bring out a good team. Hao Qingjun, one of the founders of the company, is such a leader with an innate cohesion. Zhong Gufa said. In Zhong Gufa's view, most of the reasons why many start-ups fail are because they have not done a good job in these two aspects. 
Kaibo is easy to control the straight base
Innovation and breakthroughs
According to Jong, there are two reasons for the company's success.
First of all, Kaibo Easy Control adheres to a differentiated development strategy, and in a highly competitive market environment, it is not enough to just follow. "We must rely on our own advantages to walk out of a differentiated technical route, aim at the high-end, dare to surf the blue ocean, dare to charge to the highland, open up new markets with innovation, and obtain the best value. Zhong Gufa said that building a technological leadership and brand image in this differentiated "high-precision" market is the key for a start-up company to achieve "self-hematopoiesis". In the early days of the new energy bus drive market, Kaibo Yikong insisted on the technical route of reducing the drive and the technical route of planetary row hybrid to achieve the domestic substitution of foreign brands. "We didn't make simple products such as direct motor drive. Zhong Gufa said that similarly, in the field of off-road vehicles and equipment drives, "we took the initiative to reclaim this wild land", and creatively launched a multi-power source shift power uninterrupted EDMT drive system in the industry, which is the only representative product in the industry that can achieve large-scale and highly reliable applications. This insistence enables Kaibo Easy Control to stand out in the market, and win the trust and support of customers and partners, which can bring stable operating cash inflow to the company and realize the benign development of the company's "self-hematopoiesis". Secondly, "holding high and fighting" in terms of technology and products is also an important experience for success. For a technology-based start-up enterprise, it must have a high sensitivity to the development trend of new technologies and market demand, decisively determine the focus of "high and high", whether from the aspects of technical talents, technology development investment or product quality, to carry out "saturation attacks". Zhong Gufa gave an example: "We predicted the trend of new energy development of mining equipment, and we are the first enterprises to carry out a comprehensive layout of technology and products in this field, and we are also an enterprise with rich investment in talents, technology and trial and error in this field." "Kaibo Easy Control has achieved an industry position with a market share of more than 50% in this field. "With advanced new energy vehicle drive technology and vehicle power technology products, Kaibo Easy Control quickly occupied a place in the high-end bus drive system market in Beijing, Shanghai, Hangzhou and other countries. Zhong Gufa told reporters that 2018 to 2020 is an important stage for Kaibo Easy Control to comprehensively lay out the non-road vehicle and road heavy vehicle drive business, and the company has carried out in-depth technical cooperation with international head engineering companies to achieve the development strategy of independent development and international cooperation two-wheel drive. At the CTI press conference in Germany, Kaibo Yikong released the world's first multi-power source shift power uninterrupted EDMT drive product, which has attracted wide attention in the industry. From 2021 to 2022, Kaibo easy-to-control EDMT drive products have been successfully applied in batches in mining trucks, tractors, muck trucks, construction machinery and other fields, and in 2023, the world's first zero-carbon mine will be built together with customers, providing a highly reliable "low-carbon, zero-carbon" all-round solution for mining equipment, and making positive contributions to China's realization of the "double carbon" goal. 
Kaibo Easy Control released a series of electric drive axle products at CTI in Germany.
Honor and expectation
Kaibo Easy Control was selected as a national specialized and new "little giant" enterprise, "which means that our high-end technology and market advantages in the subdivided field have been fully affirmed." Zhong Gufa said that he should take this opportunity to further apply the high-precision technology of Kaibo Easy Control to a larger platform and field. For example, Kaibo easy to control the multi-power source shift power uninterrupted drive technology, originally only used in the field of new energy mining equipment and heavy trucks, the next step to expand to the field of national defense equipment, facing a larger application market, and strive to achieve a 1 billion yuan enterprise to 5 billion yuan enterprise scale leap.
Zhong Gufa said: "I was fortunate to participate in the first meeting of the 2024 New Year held in Suzhou - the city's promotion of new industrialization work conference, learning and understanding the importance of the general secretary's discourse on new industrialization, and also learning the '1030' industrial planning and layout of Suzhou City. "The help of * is crucial to the further growth of Kaibo Easy Control. Zhong Gufa hopes that more support and policy incentives can be provided, such as tax and fee reductions, innovation and other support, so as to reduce the operating costs of enterprises and encourage innovation and entrepreneurship. As a national specialized and new "little giant" enterprise, Zhong Gufa said, "We should also actively fulfill our social responsibilities", repay the society by carrying out public welfare activities, poverty alleviation and other ways, and establish good cooperative relations with local communities. This not only helps to enhance the company's image and brand value, but also is a powerful interpretation of the title of national specialized, special and new "little giant" enterprise. "I believe that with joint efforts, we can further expand the scale of the company and make greater contributions to promoting the high-quality development of China's economy. ”
Producer: Minsheng Weekly (ID: msweekly) new ** department.
This article was originally published in the 3rd issue of Minsheng Weekly magazine in 2024.
Original title: "Kaibo Easy Control: Differentiated Development, Being the Leader of New Energy Vehicle Drive System", "Minsheng Weekly" All ** Reporter Xu Yingzi Chang Wanjie Editor: Jiang Yuhan.
Editor in charge: Liu Yeye.
Editor-in-Chief: Cui Jingfang.
"People's Famous Product".
The financial platform of the People's ** Society and the "Minsheng Weekly" Magazine.
"Minsheng Weekly".
Hosted by the People's ** Agency, it is the only news weekly in China focusing on people's livelihood.