Before the beginning, I would like to emphasize that the content of Uncle Mad is as abstract and theoretical as ever. The closer something is to the essence, the more tedious it is, and the simpler it is.
Some friends may say, crazy uncle, if you are so powerful, why is your wealth not as much as mine? There is no absolute correlation between a person's wealth and what he realizes, because everyone's starting point, direction and values are different. is like an extremely powerful old Chinese medicine doctor, who can heal countless patients, but it does not mean that he is rich, and wealth does not measure all the value of this world.
These contents are crazy uncles who don't pursue the amount of reading, nor do they pursue anyone's recognition, and the continuous update is also just for fans and friends of the same frequency to read, and those who can understand it will naturally benefit, or the sentence "self-crossing is destined for people".
Uncle Crazy spends hours every day sharing for free*** also follows his own heart, hoping that with his nearly 20 years of operational experience, in this stage of market chaos, he can give some help to good clinics and good doctors, so that they can be more competitive and viable.
The crazy uncle is more about providing some ideas, some methods, and some strategies, which can be flexibly adapted in the actual combat process, and whether they can be applied depends on the courage and determination of the parties.
Today I will mainly talk to you about:How to break the game when you are weak, and how to decide when you are strong!
1. How to break the game when you are weak
There is a famous theory called:Time travel theoryIt probably means that when you encounter great difficulties and challenges in 2023, you can shuttle to 2033, and use the idea of this time dimension to solve this difficulty in 2023, which may become very simple.
I would like to share with you a real-life example of a crazy uncle.
The crazy uncle lived in a poor mountain village since he was a child, and at that time, the family ate meat once a month, and the urge to take a bite of raw meat was there.
In 1995, when I was in my first year of junior high school, I was on my way to school one day and suddenly became enlightened. At that time, I thought, what should I do to get rid of the constraints of the environment and have a better development in the future?
At that time, I thought, what will be popular in the next 10 years? The whole thought was put in 10 years. At that time, it was Hong Kong dramas that could expose us to the latest ideas, and at that time, I noticed the "computer" thing, and I thought that our mainland would definitely be popular in the future.
With this idea, there are different actions.
However, it is estimated that at that time, the entire school and even the entire village still had a computer. What to do?
I came up with a way to make pen pals in magazines based on my hobbies and exchange ideas and ideas about computers. This can be verified, and this pen pal is still in constant contact with each other.
In the third year of junior high school, in order to be admitted to the city's key middle school, I slept for 4-5 hours every day, and finally passed the exam in a limited number of places. Because the city key middle school has a computer room.
went to university, and finally realized his dream step by step, making a ** with millions of traffic per day. And then to the present, settled in a first-tier city.
Through this real example, what Uncle Mad wants to express is that if we want to change the status quo, we must first jump out of the current market and current cognition, and then think through the dimension of transcending time.
In this way, we have implemented a dimensionality reduction strike, which is simple and easy without involution.
In the practice of running a clinic, the cognitive limitations of the team are nothing more than two things: cognitive bias and the size of the organization. This is also in common with our great "Theory of Practice", one is ideology, the other is material, and the two major shackles are set on every person and every institution.
The cognitive bias has been mentioned many times in the previous article.
For example, due to their own professional experience, doctors are prone to prejudice against marketing operations, and it is difficult to tolerate these thoughts and thoughts.
For example, if a customer service team that frequently connects channels, and you suddenly increase the channel resources of Toutiao's information flow, they will most likely say that the customer quality of the information flow channel is poor.
Therefore, when we are weak, the first thing to do is to break through cognition!
Breaking through cognition relies on an open mind and the determination to keep trying and making mistakes. Instead of being forced by the market, it is better to innovate yourself, so that you can be ahead of many institutions.
Second, how to determine the game when it is strong
When your clinic is in good times, it's time to think about how to make it happen.
The so-called finality does not mean that you want to be the first in the industry, but that when the market changes as much as possible in the future, you are still in a standing position.
At this time, one word--- find a way to be "stable" as the guide!
At this time, it is necessary to think from several dimensions.
1. Product structure
A good product structure system must be "offensive and defensible".
Just like the fluctuations in the dental implant market this year, many institutions are suffering because their product structure is problematic, and it is difficult to adjust it all at once.
A single product structure is extremely risky, and these need to be taken into account when we design the product system.
2. Channel structure
Some clinics think that they have so many regular customers that they don't need to consider other channels.
Uncle Crazy has also written articles about channel layout and strategy before. If your customer is too single, capital can break through your line of defense in an instant, and it will be too late to build your channel system at that time.
When you have a lot of regular customers, the strategy for new customers is to consider a model of continuous replenishment, even if the new customers are not profitable. This way, your moat will be a little stronger.
3. Don't be the enemy of the trend
If some projects are already in decline, we need to upgrade the model in time, and we can't carry it hard. There is actually no point in carrying it hard, and it is necessary to look for a turnaround.
Like this year's planting customer list bending waist, this is inevitable. If you don't want to find a way to adjust the structure, but struggle, it doesn't make much sense to solve the problem. This situation may usher in a large-scale reshuffle of clinics, and this trend will gradually sink to second- and third-tier cities.
Therefore, we must see the trend and make adjustments in time to deal with the crisis brought about by this trend change.
In the end, the crazy uncle thinksThe way to break through the clinic lies in the breakthrough of cognition, and you have to break through your own cognitive boundaries. And if you want to achieve this effect, you have to let go of your obsessions and let go of the past achievements that you are proud of, which are just your past achievements and do not represent the future.