**: WeChat*** Intelligent Driving Workshop.
The pattern is open, don't think smart is small. Zhang Mingxia, vice president of sales, marketing and after-sales of smart brand global company, was blunt.
On October 21, smart, one of the world's most interesting car brands, made such a shout at its 25th birthday party.
As the largest smart times event in history, the event was held in Suzhou for Chinese car owners who have been supporting the brand for more than 25 years, with a view to inspiring new inspiration for the brand's development while engaging with them.
Over the past 25 years, smart has continued to make breakthroughs in the field of intelligent cockpit and intelligent driving with pure electric vehicles as the contact point, so that every ride of close friends can feel the warmth of intelligent technology, and every journey has become a unique smart times for close friends. Tong Xiangbei, CEO of smart brand global company, said, "In the future, smart will create more surprises and infinite possibilities for travel, life and the world through continuous technological innovation." ”
For the smart brand, Smart Times is not only a relaxed occasion that allows car owners and friends to indulge in their indulgence, but also a brand heritage with a sense of history.
As early as the establishment of the smart brand, smart times has been widely present around the world as a gathering of car friends based on the modification culture, with a history of more than 20 years and has captured more than one million fans around the world.
Now, with the comprehensive renewal of the brand, Smart Times has officially entered the car life of Chinese car owners, and its scale, content and form have also undergone a qualitative leap.
At the event site, Henry Liu Xianhua, the first brand spokesperson of the smart pure electric era, joined hands with Li Yuchun, Mika, and Liu Baixin to bring wonderful performances.
In addition, the trendy and fun cross-border blocks and the creative car owner market also appeared at the event site, covering fitness, food, beauty and other fields, jointly presenting the diversified lifestyle advocated by smart.
In fact, this is also a vivid interpretation of the smart brand's brand proposition of "trendy co-creation".
According to Zhang Mingxia, vice president of sales, marketing and after-sales of smart brand global company, said in an interview, the current co-creation of the smart brand can be divided into three levels.
The first is cross-brand co-creation, such as the trend market in this smart event, which can be regarded as a vivid example of smart and cross-brand partners working together to create a lifestyle; The second is the co-creation between smart and its leading businessmen. Since the first-line business is smart's first-line partner and plays a very important part in its ecological chain, the brand "kneades their whimsical ideas" when formulating the plan; The third is the co-creation between brands and users.
At present, co-creation is embodied in the OTA pioneer test, which often does user face-to-face, exchange ideas on service experience, and participates in major events, including today's smart times brand activities, including follow-up user operations, helping smart continue to evolve, and so on. Zhang Mingxia added, "More trendy co-creation is still thinking, because everyone is doing this, smart is looking for that kind of small energy, a small idea, or an unexpected small crossover." We don't think it's something we can find, but we're working hard, and there will be one or two more moves later this year. ”
Putting ourselves on an equal footing with partners and car owners, opening up conversations between friends, and achieving the common goal of making smart "smarter" – the smart brand is opening up the brand landscape with a humble attitude rarely seen in the automotive industry.
In Zhang's view, this will also form a perfect closed loop of mutual inspiration: the brand establishes a platform for cooperation and co-creation, builds a bridge between consumers and smart, so that everyone can experience the inspiration and value brought by the brand, and give back to the brand, and the brand will further trigger the inspiration ...... of customers by providing excellent products and services
Based on the needs of users learned from these conversations, the smart brand announced at the event that Smart Pilot Assist 20 intelligent assisted driving system (including NSP intelligent pilot assistance) was officially launched.
For the first time, the system is equipped with dual 7nm Mobileye EyeQ5H chips and upgrades 27 high-precision sensing hardware. Thanks to this hardware, the smart new car can realize 25 intelligent driving assistance functions, including NSP intelligent navigation assistance, and improve product quality from the perspective of intelligent driving technology and active safety.
An even bigger piece of news is Smart Pilot Assist 3Version 0 will go live by the end of 2024.
Compared to Pilot Assist 20 system, the new system will use NVIDIA Drive Orin as the centralized computing platform for the latest model, and the more powerful computing power will help bring a smoother intelligent interaction experience and richer intelligent assisted driving functions.
In addition, smart will also become the world's first intelligent pure electric vehicle brand equipped with AMD V2000 chipset to create the next generation of immersive intelligent cockpit experience.
At the product level, the smart brand pattern has also been fully opened on the same occasion.
The brand has announced that its new smart Phantom 1 Platinum Edition will be priced at 23The ** of 990,000 yuan was officially listed. As the "flagship model of the car series", the new car is once again inspired by "platinum", based on the contrasting color scheme of particle white and corona gold derived from the smart Phantom 1 concept car.
In terms of interior, the new car has an exclusive interstellar white theme, incorporating checkerboard matrix elements in many places such as seats, multi-function steering wheel, panoramic canopy, etc., and is the first to apply its latest Smart Pilot Assist 20 intelligent assisted driving system, truly realizing the integration of new luxury aesthetics and tomorrow's technology.
With the launch of the new car, smart will also provide preferential policies including cash deductions, optional discounts for intelligent driving configurations, and replacement points rewards for subordinate users before the end of this year.
Smart's rollout program doesn't stop there. At the event, Tong Xiangbei revealed that a smart fortwo model in the form of pure electric drive is currently "in the development stage".
Between the Phantom 1 and 3, the 2 is reserved for the two-seater model. He said.
Based on this, it is expected that the new car will be named "smart elf."
In addition, smart also confirmed that it will release a new model in 2024, and said that the model will enter the "territory that the smart brand has not set foot in for 25 years".
There is not much official smart information about this new model, but combined with its "don't think too small about smart" initiative, there is reason to believe that the new car may be larger than all the brand's current existing products in terms of body size.
Smart, which is fully open, will join hands with close friends who have infinite inspiration and love for life to create a tomorrow without limits. Therefore, don't think of smart as small, and don't think of smart as simple, so that every journey of close friends is their own exclusive smart times, this is the real smart. Mingxia Zhang, Vice President of Sales, Marketing & After-Sales at smart Brand Worldwide, concluded.