**: China Youth Daily.
* Membership, New Year's wallpapers, New Year's greetings, ......In this year's New Year's goods market, not only traditional food, clothing, electrical appliances and other physical goods, but also many virtual goods have been included in the purchase list of the new generation of consumers, and electronic New Year's goods are particularly popular. For example, lively emojis have become a social artifact, New Year-themed mobile phone wallpapers set off the auspicious and festive atmosphere of the Spring Festival, and virtual red envelopes stuffed with blessings have connected the feelings between relatives and friends.
Hundreds of festivals are the first", buying New Year's goods is a custom that has been passed down for thousands of years. While conveying New Year's blessings, electronic New Year's goods meet the personalized needs of consumers in terms of social and leisure. For example, sending a funny blessing emoji to send blessings to relatives and friends also reduces the pressure on the other party to return the gift; Send a red envelope with a personalized cover, regardless of the amount of money. Electronic New Year's goods promote the deep integration of modern technology and traditional culture, consumers can feel the unique charm of traditional New Year's customs through electronic New Year's goods at home, and inject new elements and new vitality into traditional culture.
Electronic New Year's goods are also a vivid footnote to the change of young people's consumption concepts. The Chinese New Year is no longer limited to buying food, perming hair, and wearing new clothes, consumers pay more attention to their own experience. Behind the popularity of electronic New Year's goods, it reflects that young people attach importance to individual emotional value satisfaction and pursue "effective New Year". A more convenient and diversified New Year's flavor experience, and scenario-based consumption with immersive experience as the core, have become the "dopamine" that stimulates the new generation of consumers.
Of course, e-New Year's goods are not perfect. If young people do not screen and blindly follow the trend to buy new products, it may increase their personal financial burden. Issues such as personal information protection, product quality, and after-sales service involved in virtual goods also require people's attention. If we are too immersed in the virtual world and rely solely on online communication, it is easy to ignore the people and things around us and downplay the relationship with relatives and friends.
During the Chinese New Year, people want to be happy and happy. No matter what New Year's goods you buy, what you pay attention to is the unique New Year's flavor and memory in your heart. Through the purchase of electronic New Year's goods, young people not only bought back their personal New Year's flavor, promoted the innovation and development of traditional culture, but also stimulated new vitality of consumption.