Text|Xing Yanyan.
The new Chinese-style "down jacket with horse-faced skirt, puff-sleeved cheongsam, and buckle top with pleated skirt ......Recently, the national style element clothing represented by the "new Chinese style" has been quite popular among consumers. Topics such as "New Chinese Embroidery Wear" and "Why Young People Like New Chinese Style" have also appeared on the hot search list one after another. Many young people have expressed their desire to buy an elegant and fashionable "new Chinese" costume for themselves and their families as a "battle robe" for this year's New Year. On social networking, many netizens jokingly called this mentality "Chinese blood awakening".
In fact, there is no precise definition of the so-called "new Chinese style", and in the eyes of the younger generation of contemporary consumers, those clothes that combine traditional Chinese elements with current aesthetic trends can be classified as "new Chinese style". It's just that it is not so grand and gorgeous, but more in pursuit of simplicity and practicality in daily wear. The newness of "new Chinese style" is also reflected in this. It is not a large number of traditional elements, but a fusion of traditional and modern culture, to complete the diversified exploration of clothing and application scenarios.
Of course, not only clothing, but also in many fields such as home decoration, milk tea catering, beauty and fashion, you can see the shadow of "new Chinese style" recently. According to data from an e-commerce platform, the search volume of "new Chinese" has increased by more than 200% year-on-year in the past two months.
Why can "New Chinese Style" become popular in the circle? First of all, because it is aesthetically pleasing enough. Those clothes that add classic Chinese elements such as embroidery, buckles, and ink, those handicrafts that use traditional skills such as jacquard, tie-dye, and ancient filigree, and those home decorations with the artistic conception of "returning to nature" almost all show through the unique oriental aesthetic genes. Behind the "New Chinese Style" is actually the traditional culture accumulated over thousands of years, and contemporary life is also drawing unexpected inspiration and energy from this huge "treasure house".
Nowadays, people's consumption is not only to pay for an item, but also to value the aesthetic meaning and cultural value behind it. From this point of view, the "new Chinese" products, which break through the traditional visual effects and impressions of the past and are presented in a highly aesthetic way, can attract the attention of consumers with a lighter attitude. With connotation but not thick, aesthetic but not publicity, "new Chinese style" seems to coincide with the current young people's pursuit of individual beauty.
Nowadays, more and more young people are willing to use traditional culture as a new way to express their attitudes, which is actually their strong cultural self-confidence and cultural identity. Born and raised in an era of rapid economic growth, they have a more open information environment and are highly receptive to new things. At the same time, thanks to a broader vision, they also have the confidence to look at the world and understand the beauty of different cultures with a more peaceful mind. It is precisely because of this that they can see the ultimate charm of traditional culture.
The cultural attributes and social values of "new Chinese" products naturally have a strong attraction to them. They wear culture on their bodies and internalize it in all aspects of their lives, and they are also gaining an identity and cultural identity from it.
It seems that not so long ago, we were still discussing how to pass on and protect traditional culture, and today, such discussions are still very meaningful. But this "new Chinese" wind that has quietly blown through seems to give us new enlightenment: we are still in awe of traditional culture, but we can also look beyond it from a distance. It has many vivid ways to open, and people can also feel the aesthetic charm and knowledge precipitation brought by traditional culture in a more relaxed atmosphere. As for how beautiful the "new Chinese" products can be, and how to continue to innovate in the protection and inheritance of traditional culture, people still have more expectations.