In the second half of 2023, Huawei successfully consolidated its leadership position in the smartphone industry with the outstanding performance of its Mate60 series phones. The launch of the Mate60 series not only triggered a warm response from the market, but also drove the rapid growth of Huawei's mobile phone sales. Moreover, Huawei not only performs well in the traditional straight mobile phone market, but also leads the folding screen mobile phone market, occupying more than half of the market share for four consecutive years.
According to the "2024 China Folding Screen Mobile Phone Market Insight Report" released by iResearch, Huawei's domestic folding screen mobile phone market will account for 50 percent in 20233%, well ahead of the second-ranked Samsung (14.).5%) and third OPPO (15.).4%）。In the high-end folding screen mobile phone market of more than 10,000 yuan, Huawei's market share is as high as 65%, far exceeding other competitors.
In terms of the average selling price of folding screen mobile phones of mainstream brand manufacturers, Huawei still maintains a leading position, with an average selling price of 12,999 yuan, much higher than the second-ranked Samsung (10,249 yuan) and other domestic brands.
In the sales ranking of foldable phones, Huawei occupies three of the top three models, namely the Mate X5, Mate X3 and Pocket S, while the fourth and fifth places are occupied by OPPO's Find N2 Flip and Honor's Magic V2. Among them, Huawei's Mate X5 is the best-selling folding screen phone, and it is also the only single product that has sold more than one million.
It is worth mentioning that Huawei used non-Kirin chips on folding screen phones in the first two years, and it was not until the Mate X5 launched in the second half of 2023 that Kirin chips were reused, further consolidating Huawei's leadership position in the field of folding screen phones.
iResearch pointed out that the shipment volume of China's folding screen mobile phone market will reach more than 6.1 million units in 2023, and it is expected to continue to maintain rapid growth from 2024 to 2025.
These data fully demonstrate Huawei's absolute leading position in the foldable screen mobile phone market, and the success behind it is inseparable from its continuous pursuit of technological innovation and keen insight into market demand.
By 2024, Huawei's straight phone and folding screen mobile phone product lines will continue to maintain explosive growth. According to sources, Huawei will launch a new folding screen mobile phone in the first half of the year - thin and light small folding Pocket S2 (name is only speculation), the machine continues the design of the previous generation, providing purple plain leather, gray glass and other styles, with a very high appearance.
The new camera has been enlarged in terms of lens module and secondary screen, which is expected to improve the imaging capabilities and the usability of the secondary screen. In addition, the small folding Pocket S2 will also be available in an art version, with a 3D embossing process, which is expected to have a very good texture.
In terms of configuration, the small folding Pocket S2 will have a built-in 4520mAh battery with a Kirin 9000S 5G processor.
In addition, Huawei also has a new folding screen in the form of a three-fold is under development, which is expected to be available soon. Are you looking forward to this new machine?