On Xiaohongshu, a content sharing platform, the importance of keywords is self-evident. Not only are they the key to guiding traffic when users search, but they are also important factors that affect content** and conversion. This article will reveal the core strategy of Xiaohongshu keyword drainage, from mining to optimization.
1. Keyword mining: subdivision and dismantling based on MECE principles.
The core principle of keyword mining is the MECE principle, which is independent of each other and completely exhaustive. This means that we need to break down the target keywords until we can't subdivide them anymore to make sure that all the keywords revolve around a specific business. For example, from the broad category of keywords "household appliances", we can split out more specific keywords such as "instant hot water dispenser".
When it comes to digging for keywords, there are a few tips worth considering:
1. Dig out the root word for classification. For example, in the case of household appliance segmentation above, the classification is based on different roots.
2. Analyze the commercial value of words. A high search volume for a keyword does not mean that it has high commercial value. We need to deeply analyze the reasons why users search for this keyword, for example, users search for "how much is a hot water dispenser of such a brand", the commercial value of such keywords is higher, because when the content information meets the needs of users, it is easy to complete conversion.
3. Pay attention to the difficulty of competition of words. For start-up brands or new accounts, it's a good idea to start with keywords that are less competitive and difficult, such as long-tail keywords. Account authority and content ranking are just as important. If you have a good budget, you can consider keywords that are difficult to compete for.
2. Keyword optimization: the key to improving content and conversion.
Once you've found the right keyword, how to subtly incorporate it into your content is key. Here are some optimization suggestions:
1. Keyword layout: Reasonably arrange the position and frequency of keywords so that they are naturally integrated into the content. Places such as headlines, body text, and tags are all ideal places to place keywords. Keer brand management reminds that it is necessary to avoid excessive stacking of keywords, so as not to affect the user experience and search engine judgment.
2. Create valuable content: No matter which keyword you choose, ensure the quality and value of your content. Only truly valuable content can attract users and increase conversions. Therefore, it is necessary to focus on user needs and provide valuable information and solutions related to keywords.
3. Continuous optimization and iteration: Regularly track the performance of keywords, and optimize and adjust according to data feedback. Replace or optimize underperforming keywords to keep your content up-to-date and competitive. At the same time, it is constantly iteratively updating the content to adapt to market changes and changes in user needs.
Summary: Xiaohongshu keyword drainage requires in-depth mining and analysis of keyword data. By following MECE principles for segmentation and applying relevant techniques, we can more efficiently acquire relevant keywords and develop targeted content strategies. When using keywords, it is necessary to pay attention to the value of the content and user experience, continuously optimize and iterate the content, and improve the drainage effect of Xiaohongshu.