Lao Zhao, my friend, is probably the same age as me, and the relationship starts with my daughter-in-law, he is the husband of my daughter-in-law's high school classmate, with both children and daughters, and he was born in a demolition household.
When I was young, I used to work from 9 to 5, and when the thought that I could never get rich from a part-time job was frequently stimulated, I quit my job and went to the sea to do business. At that time, the daughter had been born, the demolition had been completed, and she would not be a winner in life, but she would be out of poverty and go straight to a well-off, her parents would have a guarantee for her old age, and her wife would also support her, so it was a matter of course to start a business.
Market research, industry analysis, competitive advantages, can not be said to be exhaustive, and finally the first time to start a business chose to run a supermarket, there are three reasons:
First of all, food, clothing, housing and transportation, the foundation of people, the supermarket can just solve the food, up to oil, salt, sauce and vinegar, down to drinks and snacks, plus some small daily groceries, sell some vegetables and fruits, and make considerable profits if you operate properly;
Secondly, the supermarket does not have high requirements for the operator's education, no professional skills are required, and Lao Zhao's size is also considered a bachelor's degree, but the simpler the better, and the supermarket just meets it;
Last and last and most importantly, Lao Zhao's relatives are running a supermarket, and they can overtake in a curve by pointing one or two, and it is better to cross the river by touching relatives than by touching the stones.
The supermarket opened on an auspicious day, firecrackers rang out, lively and extraordinary, helping to welcome guests, saying that it is not envious is a lie, although it is not a business owner, it is their own business, no need to look up to people, free and easy, which also stimulates me to want to start a business, that is another story, it is difficult to say, not to show for the time being.
Business for a year, in the best time to cash, make a lot of money, consciously is already a veteran, confidence is enough, then choose a good site non-stop tossing up the second supermarket, a full set of experience copy, the business is still good, more than half a year later, still make a lot of money, every dinner party is envious of it, but he was born to work dogs, and no capital and no relatives, in vain trouble.
The success of the first venture gave Lao Zhao great confidence and encouragement, once people taste the sweetness of making money, it is impossible to live a hard life, so the vigorous second venture on the horse, food, clothing, housing and transportation, this time it is still food, but this time it is catering, and people open a barbecue restaurant. This investment is so big and the ambition is so great that it seems that it will reach the peak of life, but unfortunately the road to losing money has begun.
Lao Zhao's partner used to run a barbecue restaurant, and he also made a lot of money after cashing out, the two stores used to be neighbors to each other, they are old acquaintances, they just happened to have a successful business, they have a small savings, and they hit it off after communicating a few times, and the barbecue restaurant project was officially launched.
As an aside, why am I so familiar? Friends are one thing, mainly two stores are near my home, once in the south, once in the west, and even in my living room you can see the store, go out is convenient.
Gossip is a brush, in short, the opening is auspicious, and the celebration goes to the party, Lao Zhao is also a little accomplished in cooking, so he took the initiative to serve as the kitchen work, the partner is the cashier governor at the front desk, and the barbecue master and a number of waiters have their own division of labor, and they are happy.
Lao Zhao invested all the income from the last business into the barbecue restaurant, and was ready to do a big job with confidence, but unfortunately the sky did not fulfill people's wishes, and the biggest black swan event in 19 years hit the back of all businessmen like a rampage, and the epidemic came.
The specific experience is too painful to describe in detail, so it can only be said that the catastrophe is coming, and the business is regrettable to end. The catering industry is a heavy asset, and the store rent and equipment belong to the majority of the cost, and it is also the largest part when it is a loss, which also leads to the loss of Lao Zhao's income from the last business.
After that, the epidemic broke out repeatedly, and all walks of life were hit to varying degrees, and I also failed to start a business, and I became a jobless homeless person to this day. During this period, I also drank and chatted with Lao Zhao several times, without mentioning the previous business start-up, as if I had never had such an experience.
By chance, my daughter-in-law chatted with his daughter-in-law, and my girlfriend learned that Lao Zhao had already started his third business, which was still the catering industry, crayfish. I don't know much about this story, maybe the last experience was too profound and didn't publicize it to the outside world, and when I learned by chance, the third venture had also come to an end and failed.
In this way, three ventures were started, one succeeded and two failed, and the savings of the first venture were exhausted. The last time I had dinner half a month ago, maybe because of my age, I couldn't drink enough, and I vomited in the toilet.
As I said before, once a person has tasted the taste of making money, it is impossible to live a hard life, Lao Zhao began to think about starting a business for the fourth time, this time wanting to open a noodle restaurant.
Lao Zhao's story is too similar, it seems that people will go through such a thing when they reach middle age, the road to entrepreneurship is nine deaths and nine lives, I failed to get through, he was also cut off halfway, and people can only remember those who succeeded.
The loser eats the dust. Newbie Mentoring Program