On February 28, Vipshop released its fourth quarter and annual results for 2023. Benefiting from seasonal demand growth and the rise of rational consumption, in the fourth quarter of 2023, Vipshop achieved net revenue of 34.7 billion yuan, a year-on-year increase of 9.%.2%；Non-GAAP net profit was 3.2 billion yuan, a year-on-year increase of 434%。GMV in the fourth quarter was 66.4 billion yuan, a year-on-year increase of 219%；The number of active users was 48.5 million, a year-on-year increase of 23%；Number of orders234.3 billion, a year-on-year increase of 72%。
For the whole year of 2023, Vipshop will achieve net revenue of 112.9 billion yuan, a year-on-year increase of 94%；Non-GAAP net profit was 9.5 billion yuan, a year-on-year increase of 391%。At the same time, the annual GMV was 208 billion yuan, a year-on-year increase of 187%；The number of active users was 87.4 million, a year-on-year increase of 39%；Number of orders 812.3 billion, a year-on-year increase of 98%。
At the same time, the company's board of directors has approved the annual cash dividend policy. In accordance with the dividend policy, the Board of Directors of the Company will pay the first annual dividend for fiscal year 2023 to shareholders of record after the market closes on March 15, 2024, in the amount of 2. per ordinary shareUS$15 or US$0 per ADS$43, the total dividend is about 2$500 million.
Shen Ya, Chairman and CEO of Vipshop, said: "In 2023, we will deepen our retail efforts, embrace changes and make continuous adjustments, and further deepen the user mentality of 'buy clothes first come to Vipshop' while continuing to implement the strategy of good goods and good prices. The company's business foundation has been more solid, and it has achieved performance that exceeds expectations. ”
Wearable sales performed strongly, and sales of core columns reached a new high.
As apparel consumption continues to pick up, the GMV of Vipshop's wearable products in 2023 will increase by 24% compared with 2022, boosting the company's annual GMV to exceed 200 billion yuan for the first time.
Based on the insight of consumer trends, Vipshop has built a diversified content ecosystem to drive sales growth with refined operations. The platform has successively launched special columns such as Vipshop Outlet and Trend Intelligence Bureau, which continue to bring freshness to users and stimulate their interest.
Vipshop's buyer team introduces more than 1,500 new brands throughout the year to expand the product richness of the platform. At the same time, the platform has carried out customization cooperation with more brands, taking the fourth quarter of 2023 as an example, more than 150 brands have participated in "Vipshop Customization" to bring more unique products to users.
Promote the professional upgrading of services and improve the user experience in an all-round way.
In 2023, Vipshop will continue to deepen the first-class guarantee around the user experience, strengthen the first-chain management capabilities of all links, and reach a strategic cooperation with CCIC. By improving the AI customer service resolution rate, strengthening the construction of category customer service, and strengthening the construction of customer feedback channels, Vipshop promotes the professional upgrading of services and further improves the user experience.
At the same time, in response to the growing demand for high-quality and cost-effective consumption, Vipshop will continue to provide users with more competitive and high-quality products. With the strengthening of the trend of rational consumption, brand sales attract and retain more high-value users. For the full year, the number of active Super VIP (SVIP) users increased by 13% year-on-year to 7.6 million, accounting for 45% of online spending. At the same time, the renewal rate of SVIP membership has increased significantly, and the per capita consumption has also increased.
Steadily promote carbon emission reduction in the whole value chain, and rural revitalization has entered a new stage.
Focusing on the goal of carbon neutrality, Vipshop will promote carbon neutrality in its own operations and promote the low-carbon development of the value chain by increasing the proportion of clean energy use, improving energy efficiency, promoting green logistics, leading green consumption, and promoting carbon accounts. At the same time, Vipshop continues to deepen the development of women's empowerment, rural revitalization, Internet public welfare innovation and other sectors, and has created a series of flagship public welfare projects such as Only Love Mother, Only Love Public Welfare Program, and Longtou Rural Revitalization. By the end of 2023, Vipshop has invested a total of 7$1.9 billion.
Among them, the Only Love Mother project has served a total of 1740,000 single-parent families in difficulty. The Longtou Rural Revitalization Project takes cultural revitalization as the core, and multicultural formats have started across the board to promote the dual revitalization of "Longtou culture" and industry.
Upstream news reporter Yang Xinhua.