In the wave of digitalization, how can traditional literature break the ice and move forward? On February 28, Dong Yuhui's live broadcast room revealed the answer for us. That night, writers Yu Hua and Su Tong and Yongxin, the chief editor of "Harvest", three heavyweights in the literary world, launched a deeply rooted dialogue around this literary journal "Harvest", which has profound cultural accumulation. The live broadcast, which was originally planned to be only one hour, was eventually extended to two and a half hours due to the sparks of the three-person conversation, becoming a literary feast.
Yu Hua, the writer who has a deep affection for "Harvest", has said that three-quarters of his works are published here. Every time he speaks, it seems to inject new life into "Harvest". And Su Tong's words are also full of respect and emotion for this magazine. With their joint efforts, on the night of the live broadcast, "Harvest" sold 630,000 sets, quarterly magazine sold 120,000 sets, with a transaction value of more than 12.4 million yuan. This is not only a recognition of "Harvest", but also a reaffirmation of the value of traditional literature.
Dong Yuhui's "Drag the Hall" is actually the pursuit of literary depth. In the era of mobile Internet, paper literary journals are facing the dilemma of dissemination and distribution, and there is even a "literary winter". However, the success of this live broadcast has undoubtedly brought "game-breaking" thinking and enlightenment to literary publications. It proves that even in the era of self-government, as long as the way is right, serious literature can still find its own spring.
This live broadcast is not only a victory for sales, but also a victory for innovation in the way of literary communication. It tells us that the power of literature never dies, and that as long as we are willing to explore and experiment, we can find a way to connect with the hearts and minds of our readers. The dialogue between Yu Hua, Su Tong, Cheng Yongxin and Dong Yuhui is not only a literary feast, but also a cultural breakthrough.
Dong Yuhui and Yu Hua are in the same frame again