According to the latest report data, we found that among the top 5 most popular social content among young people, both men and women have a soft spot for content such as "mood records, humorous jokes, and travel records". This finding disrupts conventional wisdom and reminds us that young people have their own unique preferences when it comes to choosing social content.
Mood records, the only category in the top 5 related to gender preferences, show that men love it more than women. This may be because men are more inclined to express their emotions and moods on social ** and share their joys, sorrows and sorrows. Women, on the other hand, are more likely to look for light-hearted entertainment, and they are significantly more interested in humorous jokes than men.
In addition, the report also points out that young people are more likely to prefer hot commentary content than good recommendations. This phenomenon is seen in all age groups, but the gap widens with age. This may be due to the fact that young people are more concerned about current events and social issues, looking for content on social media that aligns with their views and engaging in discussions. Older users, on the other hand, pay more attention to practicality and personal interests, and pay relatively more attention to the recommendation of good things.