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In the past year or so, Apple has faced the challenge of declining domestic reputation, and consumers have complained about Apple's lack of innovation, high cost, regressive experience, poor after-sales service and other problems. However, despite all the criticism, Apple still became the sales champion in the Chinese mobile phone market. This fact came as a surprise. Apple's sales surpassed all of its competitors, with a market share of more than 20%. In other words, one out of every five smartphones sold in the past year was Apple. This data is quite shocking, especially considering that the price of Apple mobile phones is generally more than five or six thousand yuan, and the average price is as high as seven or eight thousand yuan, while the average price of domestic mobile phones is only one or two thousand yuan. This makes people wonder why Apple has been so successful in terms of sales, despite the fact that many people complain that they can't afford to buy Apple phones. Next, let's take a closer look at the reasons for Apple's sales victory.
One of the reasons for Apple's high mobile phone sales is the influence of thinking inertia. In the past two years, Android mobile phones have generally had problems such as heating, hot hands, and poor fluency, which is mainly due to the influence of chips such as Snapdragon 888 and Snapdragon 8gen1. In contrast, Apple's phones perform better in terms of experience. Although in 2021 and 2022, the experience of flagship models of Android phones has gradually improved, many consumers are still concerned about these problems, and they are afraid that they will encounter similar problems after buying an Android phone. Therefore, they are more willing to choose Apple mobile phones, hoping to get a more stable user experience. The influence of this kind of thinking inertia has made Apple's mobile phone maintain a good performance in sales.
In addition, Apple's mobile phone also plays an important role in brand image and user reputation. As a leading brand in the mobile phone industry, Apple has always been known for its high-end, fashionable and stable. Its products are well-designed, the user experience is smooth, and it gives a high-quality feel. Many users have a high degree of recognition of Apple mobile phones, which also strengthens their willingness to buy Apple mobile phones. Therefore, even though some consumers have questioned Apple's ability to innovate, they still prefer Apple's phones, believing that Apple can provide better quality and user experience.
Another important reason for Apple's sales championship is the significant improvement in price-performance ratio. Contrary to popular belief, Apple's mobile phones also have outstanding performance in terms of cost performance. Under the influence of the significant decline in the Huawei Mate60 series**, Apple was forced to reduce the price of its own products. Only one month after the release of the iPhone 15 series, Apple reduced the price of the whole series by about 1000 1500 yuan, and even reduced the price by nearly 2000 yuan through third-party channels. This unprecedented price cut has attracted some cost-effective consumers, who are more inclined to buy an Apple phone at the same price. In contrast, although domestic mobile phones have certain advantages in **, in the same ** range, consumers are more inclined to choose Apple mobile phones because they believe that Apple's quality and user experience are better.
As a result of Apple's price cuts, some consumers who had intended to buy cheaper Android phones have also switched to Apple. They believe that under the same **, buying an Apple mobile phone can get a better configuration and use experience. This consumer shift has led to a certain increase in Apple's sales.
However, it should be noted that while Apple currently maintains a leading position in terms of sales, the situation may change with the rise of domestic phones and the competition of the Huawei Mate60 series. More and more consumers are beginning to accept domestic mobile phone brands and give up their obsession with Apple mobile phones. In particular, the return of Huawei has had a huge impact on Apple. Therefore, we can expect that the mobile phone industry may face a revolution by 2024.
Despite the criticism it faced, Apple maintained its lead in sales. This is mainly due to the influence of thinking inertia and the substantial improvement of cost performance. Consumers are concerned about the experience of Android phones, and Apple has always been known for its high-quality and stable user experience. In addition, Apple's price reduction measures have also attracted cost-effective consumers, helping it succeed in the market. However, with the rise of domestic mobile phones and the competition of Huawei, Apple's sales advantage may be affected to a certain extent. For the future of the mobile phone market, we can expect a revolution to happen.
It can be seen from the phenomenon that Apple has become the domestic mobile phone sales champion in 2024, and in the minds of mobile phone consumers, quality and stability are still the most important considerations. Although Apple's phones are more expensive in the ** setting, their consistent high quality and excellent user experience have won the recognition of consumers. However, with the rise of domestic mobile phone brands, I believe that the competition in the mobile phone market will be more fierce in the future, and brand differentiation and technological innovation will become the key factors determining sales. Consumers' needs will gradually become more diversified, and they will pay more attention to the cost-effectiveness and personalized features of mobile phones. Therefore, mobile phone brands need to continue to innovate and provide better products and services in order to stand out in the fierce market competition.
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