At eight o'clock in the evening on February 11, ** Radio and Television Station's "2024 Spring Festival Opera Gala" completed the parallel premiere on CCTV comprehensive channel and opera channel. The total ratings of the party were 130%, the audience exceeded 70 million, ranking first in the ratings of the national star channel in the same period of the night! Compared with the total ratings of the main station's "2023 Spring Festival Opera Gala", the total ratings have increased by nearly 10%.
With the theme of "Longxing Kyushu Blessing Gathering the Four Seas", the party highlighted the fashionable and youthful state in the strong New Year's flavor, and sang the melody of youth with a new interpretation of the national style and national tide, creating a new form of opera expression. More than 100 opera artists and outstanding young performers from more than 60 opera troupes and colleges across the country gathered together to bring more than 20 opera performances.
As soon as the evening party was broadcast, it aroused enthusiastic responses among the audience, especially young people. Up to now, the total number of related ** on the whole network has exceeded 40 million, and the ** volume of the whole network live broadcast on the same day is 15 million+. The total number of readers of the main topic and related topics of the 2024 Spring Festival Opera Gala of the main station exceeded 300 million, of which the reading volume of the main topic exceeded 100 million! The whole network has received 60+ hot search hot lists, of which I can't believe that this is the state of a 76-year-old person and has been on the top 8 of Weibo's main list, with a time of nearly 12 hours.
Multi-port creativeLinkageThe size of the screen pattern renovation,All-roundHighlights:SpotlightEffective drainage
In order to make the main station's "2024 Spring Festival Opera Gala" cover more people, the large and small screens of the main radio and television station have made efforts at the same time, and the communication effect has been greatly improved.Chinese
The 2024 Spring Festival Opera Gala will be broadcast on the CCTV comprehensive channel and the opera channel on the second day of the first lunar month. Among them, the comprehensive channel rating is 114%, and the viewership share is 546%, with an audience size of 63.4 million; The ratings of the opera channel are 016%, and the viewership share is 076%, with an audience of 8.75 million. Compared with the 2023 "Spring Festival Opera Gala of the Main Station", the ratings of the dual channels of this year's Spring Opera Gala have reached a new high - the comprehensive channel rating is 105% increased by 9%, and the ratings of the opera channel were 014% increase of 10%.
After being broadcast simultaneously with the comprehensive channel, the Xiqu Channel then arranged the superbroadcast of the extended version of the main station's "2024 Spring Festival Opera Gala", so that fans and friends can enjoy the drama. In order to facilitate the audience to watch the Spring Festival Opera Gala at different times, the Xiqu Channel arranged different versions of the replay in the morning, afternoon and evening during the Spring Festival, a total of 7 times.
In terms of the spread of small screens, this year's Spring Opera Gala is also very new. not only launched the vertical screen version of "2024 Spring Festival Opera Gala" to meet the viewing needs of mobile phone users, but also created documentary and live broadcast supporting programs such as "Shu" You Have a Play" and "Spring Opera Gala in Progress", covering the entire Spring Festival Opera Gala in front of and behind the scenes, bringing an immersive experience atmosphere to the audience. As of now, the total number of related ** on the whole network has exceeded 40 million, and the live broadcast of the whole network on the same day is 15 million +, of which the premiere of "2024 Spring Festival Opera Gala" is 3.51 million, the total live broadcast of the vertical screen version of "2024 Spring Festival Opera Gala" is 4.02 million, and the central *** volume of "Shu" You Have a Play" + "Spring Opera Gala in Progress" is 43250 thousand. The number of CCTV news visits live broadcast on Weibo reached 1.61 million.
Multi-point innovationSpreadQuality contentBreak the circle stronglyAwaken the national opera bloodline
The Spring Opera Gala closely focuses on "fashionable and young" to create program content. "Dragon Flying Phoenix Dance" and "Phoenix Dragon Chengxiang" bring together famous artists, and the young actors who emerged at the "First Young Peking Opera Performers Conference of **Radio and Television Station" bravely took the lead, showing the style of the new force of opera; "Passing on the Inheritance" of the old, middle-aged and young generations is in the same hall, "the old leads the new" and "passes on the help", interpreting the moving chapter of opera inheritance; "The World Inn" uses the "traffic" of Yue Opera to drive the attention of the "First Troupe in the World", highlighting the prosperity of the hundred gardens of opera; Through the dialogue between Chinese and foreign youth, "Martial Arts Meeting" pushes the wonderful martial arts of the north and south to a climax; "A Thousand Autumns of Hanmo", "The Legend of the Heroes of the Three Kingdoms", "Dream Back to Sanxingdui" and other top-notch scientific and technological means show the picture scroll of the integration of ancient and modern, leading the oriental aesthetic ......
How to get quality content out there? The 2024 Spring Opera Gala will extract the high-quality content of the gala from multiple angles, cut into multiple aspects such as visual stage art, content creativity, and stage performances, and break the circle in social **, attract extensive discussions, and set off a boom in opera. Year of the Dragon CCTV Spring Festival Opera Gala 2024 Main Station Spring Festival Opera Gala Lineup Official Announcement Main Station Spring Festival Opera Gala Press Conference I can't believe this is the state of a 76-year-old person Look at the famous opera actors I didn't expect Sanxingdui and opera to be so good Opera plus martial arts gave foreigners a double shock Chen Lijun and the endangered opera heirs filmed a short drama The Spring Festival Opera Gala watched Deyang and other topics on the core hot list.
At the same time of innovation, the Spring Opera Gala focuses on using opera to impress the audience, cultivate the audience for opera, and show the vigorous vitality of Chinese opera. The party won the praise of mainstream and industry trumpets such as "News Network", "Morning News World", "China News", "People**", "Guangming**", "Media Internal Reference", "Radio and Television Industry", "New Folk Art Review", etc., and more than 100 ** and local ** rushed to report. The cloud listening client, as well as the Voice of the Greater Bay Area "Bay Area Morning" from Hong Kong, Macao and Taiwan, the Voice of the Taiwan Strait "Morning News on Both Sides of the Strait", and the famous Hong Kong comprehensive news monthly magazine "Bauhinia" magazine reported the grand occasion of the Spring Opera Gala for the first time. The mainstream Chinese ** matrix and more than 20 ** channels in more than 10 overseas countries and regions such as the United States, Canada, Russia, Portugal, Africa, South Asia, Europe, Greece, Italy, and Japan have reported on the program and given high praise. Nearly 30 core outdoor large screens in 4 countries, including the United States, Canada, South Korea, and Thailand, continued to display the wonderful content of the party, allowing the excellent traditional Chinese culture to radiate to the world.
Multi-gradient content control: professional troupes and famous artists applaud, ordinary audiences love to watch, creating a high reputation
The 2024 Spring Festival Gala will strive to improve the thickness of the content, the concentration of humanities and the accuracy of production, so that the gold-lettered signboard of "produced by the main station" will be deeply rooted in the hearts of the people, and help the good reputation of "all screens are high-quality". "Such an opera evening is a blockbuster 'cultural feast' during the Spring Festival! After the party was broadcast, it was professionally recognized by dozens of authoritative experts in the literary and artistic circles, praising the program for "a hundred flowers blooming, a hundred operas competing for beauty, and splendid", "classical and modern reflect each other, and tradition and fashion are integrated, so that the art of opera blooms with the brilliance of the times". More than 20 professional opera troupes across the country have interacted with the program through the new ** matrix and stamped the professionalism of the party. More than 100 famous and rookies sent congratulations, "This is not only a party for opera people to 'lift their spirits', but also allows us to feel the first-class level of opera and television art", "see the artistic charm of different types of operas", and "deeply present the broad, broad, rich and diverse characteristics of Chinese opera culture".
It is praised in the industry, and it is also rave reviews outside the industry. The audience left messages and likes on social platforms and spontaneously recommended them. "The whimsy of the overall planning, the splendorism of the whole show, and the beauty of the visual expression make every audience have endless aftertaste" ""The World Inn" has a profound idea, the pattern is open, there is no superfluity in 10 minutes, every character has the opportunity to perform, but it does not steal the scene, the characters are vivid, rich, and layered" "Laymen also love to watch! Really creative! The spirit of the Chinese! "The costumes are exquisite, the performances are delicate, it turns out that our traditional drama is so beautiful! Kudo, thumbs up! "Teacher Shang Changrong and Teacher Chen Shaoyun can continue to be active on the opera stage at such an age, it's so cool! Love can last a long time! ”
The southern and northern tones are beautiful, and they compete for the beauty of the world. The 2024 Spring Festival Opera Gala can be called a beautiful stage, with excellent creativity and an excellent feast, which is a great reunion of opera people across the country, and a great integration of opera art, times and life. The opera actors of various genres show their unique skills and understand each other, allowing the audience to feel the strong traditional customs of "celebrating the Chinese New Year and watching the big opera", and at the same time to understand the charm of national quintessence art and the magnificence of Chinese civilization, and further enhance cultural self-confidence and national identity.