The wool comes out of the pig, and the dog pays the bill.
Many times, in ancient parlance, it is flowers blooming inside the wall and flowers outside the wall, and there is also a saying called unintentionally planting willows and willows.
To put it simply, don't carve a boat for a sword.
To do business, what you need is to open your mind, don't be too entangled in giving and getting, and sometimes you can repair the plank road in order to secretly cross Chen Cang.
Don't call me the sixth one.
Before Wu Liu sat down, he waved his hand and said.
Hey, do you have any misunderstanding about the sixth child?
I quipped: Sixth, you can be a pit who doesn't care about the life and death of your teammates, but it can also be a squatting person with unique ideas.
Think about your years in business, isn't that what it is?
Wu Liu took a sip of tea, pursed his lips, and said: It seems to be the same.
Then he said dissatisfiedly: Today, you want to get a story from me, and only invite me to tea?
I said, "Isn't it best to have tea, whether it's strong or tranquil, and no matter how much you drink, you won't talk nonsense?"
Drink tea and tell stories, the main one is true.
I continued to pour tea for Lao Liu.
Then ask: What do you think has helped you the most over the years? Is it an idea? Is it money? Is it a resource?
Wu Liu was silent for a moment and replied: My company has been able to survive until now, mainly because of good luck.
I snorted: Speak human words!
Wu Liu smiled wryly, then nodded seriously, and said: According to you readers, what has helped me the most over the years is a sentence - the wool comes out of the pig and the dog pays for it.
I retorted: What a man of the reader said! This is clearly the confusing words of those business fools!
The sixth waved his hand and said solemnly: This is really not, you listen to me.
I'm a distributor.
This thing used to be called wholesale a long time ago. For example, set up a stall in the market, put a bunch of goods, mainly do wholesale, and occasionally retail.
We've moved our booths to the office building and stopped doing retail. Purchase goods from the manufacturer, rent a warehouse to release the goods, and then ship to the following customers, it is called a dealer.
As you know, all the talk about is channel flattening and e-commerce, and dealers are getting more and more out of the way.
So, it's hard for me to work as a dealer.
Although I have accumulated a lot of customer network because of my part-time job, they continue to cooperate with me for the sake of face.
However, sales have not been able to pick up.
In order to develop customers, my gross profit margin is not high. Poor performance makes it even more difficult to support rent, staff salaries and travel expenses.
It's hard. 
It's also luck. That day, I went to see an old friend, a man named Lao Yi.
When he heard what happened to me, he said to me, "Well, I'll give you a trick, do you think you can use it?"
Of course I'm happy, I can't ask for it.
Lao Yi said: This trick is called the wool out of the pig and the dog will pay for it. Put it in your place, I suggest a car expo.
You know, both of these make me a little confused.
Lao Yi said, let's first solve the problem of terminal sales. Let me ask you, how many end customers of your customers can spend more than 50,000 yuan a year in an average store?
I estimated it and said that there should be no less than 50 people, and many people will spend more than 100,000 yuan a year.
Lao Yi said, well, let's pick 20 people, as long as they spend 50,000 yuan at one time, they will have the opportunity to win a car worth 200,000 yuan, are they willing? That is to say, among the 20 places, there must be a car, and there are other rewards for those who do not win the car.
I said, "Of course I do." It turns out that you have to spend so much, and this comes with an additional reward, the key is a 200,000 car, definitely willing.
Lao Yi said, that's good, so that the matter of the customer collecting money is solved, right? After all, no one wants to get in a bunch of goods, smash them in their hands, and can't get out. Then you talk to the customer and say, I'll give you a car Bohui, that is, a consumption car pumping activity, I guarantee that you will collect 1 million, and you only need to buy 500,000 according to my original supply policy. You say, is the customer willing to do it?
Again, I said, of course I do! There is no overpayment, and the car that can be rewarded can also be charged 1 million, and fools are willing to do it. It's just that I'm going to send the car out, and I'm going to lose money in this business!
Lao Yi said, don't worry. So why is it said that the wool comes out of the pig, and the dog pays for it? At this time, you first have to find the factory where you buy and tell him, boss, I used to buy about 1 million from you a month, and now I buy 5 million from you a month, so your ** will give me another 50%. He's not going to do it, because you're killing too hard. However, the business is negotiated. Bargaining, it's generally no problem to get another 30% rebate.
Then, you look for a 4S store, and if it's a big brand. You tell them that you will hold a VIP appreciation party in the local area every year in the future, and those VIPs are high-spending people. Therefore, at this meeting, they were asked to show the famous cars, and the condition was to bear the cost of the venue. You know, a lot of car brands have promotion fees, and 4S stores have to spend it.
I see: it turns out that they paid for it!
Lao Yi said, yes, has your cost increased in this way? Not really. Moreover, there is another place to talk about, that is, if your customers see that your event is doing well, they will definitely come to you to talk to you and ask you to help them do it. At this time, you ask your customer to pay half or a third of the car price, and they are willing.
I slapped my thigh: this is a win-win-win. Manufacturers have made a lot of small profits and quick turnover, and my sales will obviously rise, and the car brand has done publicity and may even have discovered a few potential car buyers, and the store has collected money to make it more influential, and customers have no chance of winning the lottery, especially if they win the car, they have picked up a big bargain.
Lao Yi said, think about it, you can do it immediately.
I immediately got to work.
In that year, I held 30 Chebo activities, and my turnover increased from 3 million to 20 million.
I poured Wu Liu a cup of tea and said: Drink tea, moisten your throat, and see what excites you.
Wu Liu said: What luck! Maybe for Lao Yi, he just used his brain and helped me come up with an idea. But for me, it's a lifesaver. My company has not only come back from the dead, but also become a well-known distributor in the region.
I said, "So what are your summaries or ideas for the business model that makes you successful?"
Wu Liu said seriously: A good business model is essentially the redistribution of interests after resource matching, and the ending must be happy. Just like drinking your tea, it will not make others faint, will not let others pour, and will be comfortable with each other, tranquil and harmonious.
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About the author: Easy to click on the world, hobbies work and writing. Believe in the power of believing! The older you get, the more convinced you are: if you want to be beautiful, the better!