This year's most popular film and television drama can be said to be "Celebrating More Than Years". The TV drama adapted from the biscuit of the same name**, starring Wu Lei, Bai Yu, Song Yi, Mao Xiaotong, Li Qin, Huang Junjie, and Meng Meiqi, tells the story of the "five strategists" who collectively achieved the counterattack of fate when they were young. This is regarded as a big IP drama, but after the premiere, it triggered a series of "burning" incidents, which caused a topic for a while.
Within a few days after the show was launched, a large number of viewers took photos to eat ice cream, accompanied by a complaint label "One burns, watch the celebration of more than one year." "From the first day, I didn't stop eating ice cream for even a month, and the topic of "one burn" with fever blew up the circle of friends, and it became a topic of conversation for everyone.
If it is said that this time because of the heated discussion of the audience because of "one burn", it is not an exaggeration when he was inspired by the personalized viewing method of some Internet celebrities. The topics "XX drama is fat when you watch it", "XX drama can eat a whole plate in one bite" has triggered a discussion on how to "eat" to a certain extent, and "one burning" can be said to have reached a new height.
The way people are accustomed to watching movies seems to be no longer clear. Judging from this incident, it seems that the rules are gradually losing their rules, whether it is the food of the initiator or the corresponding behavior of the public. A relatively broad consensus in this context is that the need for something new highlights to a certain extent the psychology of each person being "different".
After the successive "One Book Burning" incidents, after the heated discussion of the audience, the IP effect of "Celebrating More Than Years" has not diminished. On the contrary, it is precisely because of the increase in popularity that a concentrated discussion on the whole network has been set off, and a new round of heated plot discussions has been triggered.
Such an incident can be seen as a big IP drama that breaks its heart, and at the same time, it continues to consolidate its position in the market. The whole incident does not seem to have a negative impact on any level. The attention of big IP coupled with the ability to attract fans, the sideline industry has caused various discussions about the keywords of movie viewing, and the audience's sense of participation and even behavior in the new form has also aroused exchanges and communication between the audience.
The audience discussed the various performance forms of "Yiyi Yao", which is also a kind of live broadcast of the main communication. There are good and bad things in this incident, which makes people admire the daily thinking of creating advertisements and guessing the god of "one burning" Xu Dongdong**, and it makes everyone directly hit the mental process of creating the characters and the ideological dispute behind the cultural surname. At the same time, it also shows the deep affection of netizens, and they will post a lot of ** comments at the bottom every day: "One burned, look at the celebration of more than one year", "One burned, let the celebration of more than one year become popular".
The "Yiyi burning" incident in the entire big IP drama market is undoubtedly a special existence. It is not only an innovative test of the market, but also a huge effect of the irreplaceable fan economy of big IP dramas. Through this event, it not only brought a new viewing experience to the audience, but also fully mobilized everyone's enthusiasm to participate in the plot discussion and interaction. And in this process, what the audience is looking for and perceiving from each episode is not just a simple drama of the five strategists, but a true expression of the playwright's dedication and creation.