The number of people returning to their hometowns during the Spring Festival increased by 23% year-on-year, and the number of tourists returning to their hometowns for the Chinese New Year increased by 15% year-on-year, and the vitality of various types of consumption increased ......Based on the mobile user traffic data during the Spring Festival, China Mobile launched the 2024 Spring Festival Big Data Insight Report, which shows economic vitality in traffic data.
According to China Mobile's Wutong big data, during the Spring Festival in 2024, the flow of people will be further enhanced, and the cumulative number of trips by mobile users across the country will increase by 17% year-on-year; The number of visits to the "Travel" app increased by 61 percent compared to the same period last year6%。From the perspective of people's travel destinations, inter-provincial travel accounted for 442%, and the number of inter-city trips in the province accounted for 547%, of which Guangdong, Jiangsu, and Zhejiang are the provinces with the most active flows.
At the same time, the popularity of "two-way" entry and exit of personnel continues to rise. During the Spring Festival, the number of inbound and outbound tourists by mobile users increased by 88% year-on-year, and the number of outbound tourists to Malaysia, Thailand and Singapore increased by % year-on-year. Visitor arrivals from France, Italy and Spain each increased by % year-on-year.
On February 10th, tourists performed a dragon dance in the Harbin Ice and Snow World Park. Photo by Xinhua News Agency reporter Wang Jianwei.
According to the report, ice and snow tourism continued to be hot during the Spring Festival, with nearly 140 ski resorts across the country attracting about 3.8 million visitors, an increase of 13% over the same period last year. From the perspective of popular cities for ice and snow tourism, Zhangjiakou, Harbin and Beijing are the most popular among tourists; From the perspective of source destinations, Beijing, Shanghai and Shenzhen are the most popular source destinations for ice and snow tourism.
In addition, during the Spring Festival, the consumption of catering and travel continued to rise: the number of visits to "dine-in" apps increased by 133 year-on-year7%, and the number of visits to "food delivery" apps increased by 5% year-on-year1%；The demand for ride-hailing increased, and the number of visits to ride-hailing apps increased by 22 compared to the same period last year3%。(Gao Gao, Gu Qiyuan).