Business plan
This project aims to use the Internet platform to integrate intangible cultural heritage with modern commercial operations, and promote the inheritance and innovation of intangible cultural heritage. Through online and offline methods, we will create a comprehensive platform integrating intangible cultural heritage display, product sales and cultural experience, so that more people can understand, appreciate and participate in the protection and inheritance of intangible cultural heritage.
1. Policy support: With the country's emphasis on the protection of intangible cultural heritage, relevant policies have been continuously introduced, providing a strong guarantee for the development of intangible cultural heritage items.
2. Market demand: With the continuous improvement of people's attention to traditional culture, more and more people are interested in intangible cultural heritage, and the market demand is gradually increasing.
3. Competition: At present, there are some intangible cultural heritage-related projects in the market, but most of them lack innovation and brand awareness, and their competitiveness is weak.
1. Intangible cultural heritage products: including traditional handicrafts, folk artworks, etc., which are sold online.
2. Intangible cultural heritage experience courses: Provide training courses on intangible cultural heritage skills, such as paper-cutting, embroidery, clay sculpture, etc., which can be registered online.
3. Intangible cultural heritage activities: Hold intangible cultural heritage related cultural activities, such as intangible cultural heritage exhibitions, folk performances, etc., to attract tourists to participate offline.
4. Digital museum: Use VR, AR and other technologies to create an intangible cultural heritage digital museum, allowing users to immerse themselves in intangible cultural heritage.
1. Cooperative promotion: Cooperate with local people, intangible cultural heritage inheritors, cultural institutions, etc., to jointly promote intangible cultural heritage items.
2. Social marketing: Use social platforms such as Weibo, WeChat, and Douyin to publish information and activity information related to intangible cultural heritage to attract attention.
3. Offline activities: Organize intangible cultural heritage salons, exhibitions and other activities to improve brand awareness.
4. Membership system: Establish a membership system to provide exclusive benefits and services for members and increase user stickiness.
1. Initial investment: including platform construction, product procurement, marketing and promotion.
2. Operating costs: including daily operating expenses such as personnel wages, site leasing, and equipment purchase.
3. Income: Mainly in product sales, course training, event tickets and other business income.
4. Financing needs: At present, it is planned to raise xxx million yuan for platform construction and market promotion.
1. Market risk: The market competition is fierce, and it is necessary to continue to pay attention to market dynamics and adjust strategies.
2. Technical risks: Platform construction and technology updates need to maintain technical leadership to ensure user experience.
3. Business risk: Intangible cultural heritage items are greatly affected by policies, so it is necessary to pay attention to policy changes and adjust business strategies in a timely manner.
4. Security risks: It is necessary to strengthen network security and data protection to ensure the security of user information.