With the 2024 Changan Automobile Global Partner Conference held, more details have been revealed about the cooperation between Changan Automobile and Huawei on the new company. According to Zhu Huarong, chairman of Changan Automobile, the new joint venture of Changan Huawei is tentatively named "NewCool", which involves seven major areas, including intelligent driving, intelligent cockpit, intelligent vehicle digital platform, intelligent vehicle cloud, AR-HUD and intelligent car lighting. In addition, under the HI model, Changan and Huawei have jointly created AVATAR, a future intelligent luxury brand, and a new joint venture will be established in the future, which may enjoy the priority empowerment of the new company's technology.
Unlike manufacturers such as Cialis and Chery, who have chosen the smart car model with higher "Chinese content", Changan Automobile firmly follows the route of Huawei's HI mode, and uses Huawei's top intelligent technology to empower AVATR under this route. As for why Changan Automobile is optimistic about Huawei's HI model, its chairman Zhu Huarong said: Huawei's HI model is in line with the country's industrial policy, and also in line with the needs and fundamental interests of users.
It is reported that under Huawei's HI model, car companies are responsible for producing cars, and Huawei is responsible for implementing smart car solutions on vehicles, and car companies will have greater decision-making power in subsequent sales, publicity, promotion, and release. As Zhu Huarong said, in this model, whenever something goes wrong, AVATR and Changan Automobile are responsible, which is in line with the real business model.
In the smart selection mode, Huawei is deeply involved in product definition, vehicle design, and channel sales, and the presence of car companies will be weak. For example, many people will simply think that this car is made by Huawei, and leave the car company Cialis behind. However, in the after-sales situation, the division of responsibilities between Huawei and car companies is not clear enough, which may make some car owners feel a little confused. All in all, for AVATAR, Huawei's HI model is more in line with the law of industrial development and is more conducive to protecting the fundamental interests of users.
As Zhu Huarong, Chairman of Changan Automobile, said, "We and Huawei have innovated the model, complementing each other's advantages, maximizing each other's advantages, and forming the best interests**, which is also the best result of the CHN model." Recently, the launch of the upgraded version of AVATR 11 Hongmeng Edition has further proved this point. As a result, the era of AVATAR's "high-precision mapping" intelligent driving has officially opened, and the NCA intelligent driving function in urban areas will soon unlock more than 300 cities at one time, which will bring a worry-free intelligent driving experience to the majority of users.
It is worth mentioning that AVATR has now become one of the first companies to be approved for conditional autonomous driving (Level 3) test licenses on high-speed roads. Next, with the establishment of a new joint venture between Changan Automobile and Huawei, AVATAR's intelligent driving strength is expected to be further advanced, and with the empowerment of Huawei's HI model, it will continue to iterate the user travel experience.