Sermon in the text. - Tang Tears The big production movie "Mr. Red Carpet" announced the withdrawal. Why was it withdrawn? Because of the box office slump, of course. From the perspective of the filmmaker's choice, staying is doomed to lose all his money, so of course this is not a mistake. However, this kind of decision-making can be described as a "lose-lose". What does it reflect? 
If memory serves. This is the fourth case of a film withdrawn from the mainland film market, the first three are "Chinese Ping Pong: The Jedi Strikes Back", "Huang Pi: The God of Wealth Cat from the Sky" and "Let's Shake the Sun Together". Interestingly, these four movies all appeared in the first major schedule of the mainland film market, the Spring Festival. The reasons are different. "Chinese Ping Pong: The Jedi Strikes Back" said, "There were major mistakes in the publicity and distribution work", "Huang Pi: The God of Wealth Cat from the Sky" said, "I didn't expect that as soon as I landed, I was treated as a stray cat and was almost castrated", "Let's Shake the Sun Together" said, "There was a major mistake in the selection of schedules", and "Mr. Red Carpet" only said that it would be re-screened on a certain date. In fact, no matter what the filmmaker says, it is very embarrassing. How to describe it? 
This situation. It's very similar to in a New Year's goods sales area, signing a contract, renting a booth, putting up posters, and distributing leaflets, but after a few days of setting up a stall, I found that the goods could not be sold, and I couldn't compete with my peers at all. There's certainly no shame in that, as mentioned earlier, is just embarrassing. The box office of the movie is indeed closely related to the competition of the schedule, and in the final analysis, except for a few exceptions, where does the high box office of the movie come from? In fact, it is very simple, it lies in the double high quality of the movie and the entertainment index. Such as "Wolf Warrior 2", "Nezha's Demon Boy Descends to the World", "The Wandering Earth", "People Are Embarrassed in Thailand", "I Am Not the God of Medicine", "Man Jianghong", as well as "Cold War", "Infernal Affairs", "Kung Fu" and "Wushuang" and so on. Some people may have doubts about this casually listed film list. Regarding the quality of films, different types of movies will have different standards, and the fundamentals all point to the logical self-consistency of the plot, the fluency of the narrative, and the level of performance, editing and technology. The above movies, without exception, are all liked by the audience, but the problems with these withdrawn movies are **? Is it really just a mistake in schedule selection? Not necessarily. 
If you look at the ratings alone. may only be "Let's Shake the Sun Together", which can be regarded as guarding the threshold of genre films. The three movies "Chinese Ping Pong: The Jedi Strikes Back", "Huang Pi: The God of Wealth Cat from the Sky" and "Mr. Red Carpet" are difficult to say, and the animated movie "Huang Pi: The God of Wealth Cat from the Sky" has not even been scored. So, in a schedule, when it is almost completely abandoned by the audience, and the word-of-mouth seems to have taken shape, will it really be a good choice to release it again at a later date? There is such a possibility that can be seen. If it is released again, in a schedule where competition is not so sufficient, there may be new audiences. But word-of-mouth is almost impossible to reverse. Therefore, the re-screening of "Chinese Ping Pong: The Jedi Strikes Back" was withdrawn, and the final box office was only 100 million. Therefore, in the face of the fate of "Huang Pi: The God of Wealth Cat", "Let's Shake the Sun Together" and "Mr. Red Carpet", what will it be? Although it is difficult to speculate, if there is no accident, "gray" is the most likely background color. And what is the "three loses"? 
The filmmakers, theaters and fans all failed. The filmmaker invested in the pre-publicity and on-site materials, the theater chain invested in the venue and manpower, and the fans invested in the enthusiasm and financial resources to support the idols. But when the movie was withdrawn, all these things were in vain. This is the so-called "lose-lose". In the future, the movie will be screened again at a later date, from publicity and distribution, materials, etc., all need to be done again, and the theater chain will have to take over again, and the vast majority of fans will have to go to the theater again to support it. This is undoubtedly a reset and waste of resources, energy. There was also a question raised. Should there be more freedom in the selection of movie schedules, or should there be unshakable rules? This problem, of course, should be left to the industry insiders to ** and solve, as an ordinary movie fan, you can only stay at the level of observation and discussion, watch the excitement, drink tea, and knock melon seeds, it is enough. 
In the future. The commercial competition of movies will increase day by day. The scale of investment, quality, entertainment index, marketing, momentum, etc., will all have an impact on the commercial performance of the film. The audience is also constantly changing. As the years go by, they will become more and more "well-informed", and then they will be more critical, which puts forward higher requirements for the film and the creators. Self-moving, plausible, old-fashioned, and low aesthetics will no longer be recognized by the audience. Martial arts in the world, only fast is not broken. And in the field of film, how to comprehend the word "fast"? It takes the power of thinking.