The list of popular "immersive" scenic spots in the country was released
China's Korean Folk Garden is on the list!
Ranked tenth
A cultural theme block that focuses on the national trend.
It is very popular with tourists.
Qunar data shows.
"Immersive" experiential tourism products.
The search volume will increase by 5% year-on-year in 20232 times.
An increase of 7 compared to 20194 times.
Yanji Chinese Korean Folk Garden
Xi'an's Chang'an Twelve Hour Neighborhood.
Luoyi Ancient City in Luoyang, etc.
All of them have become popular "immersive" scenic spots.
The Chinese Korean Folk Garden ranked 10th on the list.
During the Chinese New Year. Yanji's tourism market is booming.
Attractions such as the Chinese Korean Folk Garden are full of tourists.
Reception of tourists 15450,000 person-times.
The holiday effect is concentrated.
Chinese Korean Folk Garden.
Tourists with the zodiac sign "Dragon" are free of charge.
Gifts for the 2024th visitor of the New Year, etc.
Integrate the national tide style and folk cultural resources.
Through singing and dancing, games, and communication.
Free issuance of scenic spot tickets and other ways.
Make every effort to create a happy and peaceful festive atmosphere.
Enhance the "immersive" experience for visitors.
Make it more affordable and enjoyable for tourists to play in Yanbian.
China Korean Folk Garden National Tide IP Theme Tour
Create an "immersive" new experience of cultural and tourism integration
Guochao, which refers to the integration of traditional Chinese culture and modern trend elements, is a new trend of traditional cultural essence in new people, new needs and new scenes, which not only reflects consumers' love for local culture, but also highlights the innovation of the fashion industry. In March 2021, the "14th Five-Year Plan" clearly proposed to promote the integrated development of culture and tourism, setting off a new upsurge of cultural and tourism integration. The rise of the national tide has promoted the industrial innovation of Chinese manufacturing, made the public pay more attention to traditional culture, and enhanced cultural self-confidence. Recently, Yanji China Korean Folk Garden and Xi'an's Chang'an Twelve Hours Block and other scenic spots have been shortlisted in the top 10 of the popular "immersive" scenic spots on the whole network, and the national tide and cultural theme of these scenic spots are deeply loved by tourists.
Built in 2012, Yanji China Korean Folk Garden consists of 40 Korean ethnic style buildings, including 9 century-old houses, which are divided into five areas: traditional culture exhibition area, century-old houses, traditional sports area, folk activity area and traditional food experience area. After continuous transformation and upgrading, the Performing Arts Plaza, the Food Never Sleeps City, the Light Show, the Travel Photography and other formats have been added to further enrich the "immersive" experience of tourists.
Combining tradition and modernity, the Folk Garden attracts the attention and participation of more young people from the perspective of young people, the language of young people, and positive cultural expressions, showing the story of Yanbian to tourists and conveying the voice of Yanbian.
"Immersive" scene experience cultural IP
Yanji China Korean Folk Garden has its own national tide IP, and further upgrades the tourism model of "Korean culture + local characteristics + immersive scene" by dressing up as a "Korean princess", allowing tourists to feel the power of cultural self-confidence between history and modern "crossing". The unique play experience and travel experience have achieved Yanbian's unique urban IP.
The "immersive" scene in the folk garden is everywhere. Entering from the north gate, there are clothing experience halls, swings, wrestling, archery stadiums, rice cake experience halls, spicy cabbage making experience halls, rice hotels, rice dew shops, pottery production experience halls, musical instrument experience halls, specialty sales, cultural and creative products stores and other places. Among them, Korean costumes, rice cakes, spicy cabbage, archery, rice wine, pottery, musical instruments, etc. are all intangible cultural heritage items.
The appearance of each building is similar, but the decoration of the place is different, based on the traditional Korean residential style, tile, urn, wood, ondol and other characteristics, and the integration of trendy jewelry for soft decoration. The streets are winding and deep, connecting the courtyards, and the "Korean princesses" around them create an atmosphere for each other, and they travel together to the village alleys of a hundred years ago. Each building can provide visitors with a place to rest and take photos, making the scene experience more realistic.
Trendy toy projects enrich the connotation of national tide
In addition to intangible cultural heritage and traditional cultural elements in the Folk Park, modern trendy toy projects have also continuously enriched the connotation of Guochao IP, which has become one of the reasons why it is popular with young tourists. Coffee, rice dew, rice wine, fried rice cakes, beer dishes and other snacks and drinks, night jumping, light and shadow night tours, light shows, water curtain shows, homestays, restaurants, travel photography, cultural and creative shops, combined with the container trend block of Yanji Sleepless City, make the folk garden colorful and fireworks, realize the one-stop immersive experience of eating, living, traveling, entertaining and shopping, and increase the fashion index of traditional scenic spots.
At the end of last year, a new virtual digital travel photography hall was added to the park, which introduced high-tech interaction, cultural tourism scenes and other fields into the scenic spot to make ** for tourists. By combining traditional cultural elements with modern technology, a unique "immersive" experience is created. Using virtual reality technology, visitors can experience the ancient cultural life scenes, the ice and snow fairy tale world, the fantasy animation world and ......Learn about the history and culture of Yanbian through the exchange experience, and feel the breadth and profundity of the excellent traditional Chinese culture.
The integration of national fashion and cultural tourism industry is the perfect combination of tradition and innovation. It not only gives new vitality to the cultural tourism industry, but also provides consumers with a richer and more in-depth cultural experience. In January this year, our state launched the "'Rejuvenation and Upgrading and Gathering Popularity' Yanbian Prefecture Tourism New Gameplay Creation Plan" to build a "new scene" of consumption, display a "new image", shape a "new IP", and continue to promote the urban cultural brand of "Beautiful China, Fresh to Yanbian". In the continuous exploration of the "new way of playing" of the national tide, we will comprehensively promote the integrated development of culture and tourism, so that Yanbian tourism will bloom in new scenes, new experiences, and new cultural creativity.
Scenic Navigation: China Korean Folk Garden.
Best time to visit: 9 a.m. to 8:30 p.m.
*From Yanji Municipal Bureau of Culture, Radio, and Tourism and scenic spots.
*: Yanbian Cultural Tourism.