IT Home reported on February 22, according to interface news, it was learned from a number of people familiar with the matter that Douyin has recently adjusted the operation direction of its home improvement business, and customers who have not signed orders will no longer sign new orders, and customers who have signed orders but have not actually implemented them are communicating for refunds. Zhuhaojia customer service also confirmed the above news, saying that it was unable to sign a new order after receiving a notice of the company's business adjustment.
In this regard, the relevant person in charge of the Douyin home improvement business platform said that Zhuhaojia is a self-operated business under the Douyin home improvement business platform, and the business has recently made normal business adjustments and will be transformed into a model of exploring the service guarantee of the home improvement business. The projects that have started will be served normally, and the customer service** is also in normal operation (10:00-19:00 on weekdays). The reshuffle involved a small number of employees, and internal transfers have been prioritized.
According to IT Home, Zhuhaojia launched an independent APP in December 2022, which belongs to ByteDance's home improvement business, Zhuxiaobang, which mainly provides one-stop overall home improvement services, including whole-house design, standardized construction and after-sales guarantee services. According to the Zhuhaojia app, the platform offers two types of renovation services, which are slightly lower than those of other similar services. According to reports, ByteDance's real estate and home improvement businesses are both in charge of Zhu Shiyu, the former president of Douyin Life Services.