In the process of increasingly severe friction and globalization, the speed of overseas construction of Chinese tires has accelerated, and enterprises that have completed the production capacity layout in Southeast Asia have set their sights on more distant Europe and Africa, and are expected to successfully enter the American continent for the first time in 2024. Across the Pacific Ocean, Chinese tires are aimed at the Americas
A few years ago, Sailun Group announced that it would establish a joint venture in Mexico to build a semi-steel radial tire with an annual output of 6 million piecesMarabis Park, Guanajuato, Central Mexico, with a total investment of 2$400 million.
In addition, other domestic tire companies have also reported the news of building factories in Mexico. First, let's take a look at the current state of Mexico's existing tire industry. According to public information, as of 2020,There are 7 tire companies in Mexico, with a total of 11 factories。Bridgestone Corporation (two plants), Continental, Cooper, Goodyear, Michelin (two plants), JK (three plants) and Pirelli. The combined annual production capacity of these plants is more than 36 million tires. The largest tire plant is Goodyear, which was put into operation in 2017, with a design capacity of 6 million tires per year and a total investment of 5$500 million; In December 2018, Michelin tires started production at its second plant in Mexico, with an annual production capacity of 4.5 million to 5 million tires. In 2020, Pirelli plans to invest US$200 million over three years to build a plant with an annual output of 5 million tires. According to Pirelli executives, currentlyMexico has insufficient tire production capacity to meet the domestic market demand, about 20 million pieces need to be imported every year. For Chinese companies, Mexico will start April 5, 2023 to export products originating in China with an inner diameter of 13-22 inches (330.).2-558.8 mm) for passenger cars and light trucksInitiation of an anti-dumping investigation。By building a factory directly in Mexico, you can at least circumvent tariff barriers from Mexico, the United States, Brazil and other countries. Settled in Mexico, supported by a large wave of dividends
So, what other investment advantages does Mexico have? After the completion of the new tire plant in China, what overseas market resources will be obtained? First of all, you can make the most of the areaImport and export tax policies。According to the Law Amending Mexico's Investment Law, export-oriented qualified investment projects approved by the Mexican Investment Commission are allowed to import production equipment, construction materials, raw materials and production input accessories duty-free.
Secondly, Mexico is a neighbor of the United States, a bridge connecting North and South America, and has obvious economic location advantagesDramatically reduce shipping costs for sales in the rest of the Americas
At the same time, Mexico is rich in resources, has great market potential, and has a sound legal systemIt is one of the countries with the most free ** agreements in the world。Especially in MexicoThe demographic dividend has become an important factor for foreign investment in the country's manufacturing industryThe average age of the Mexican population is 298 years old, the young labor force is abundant and the cost is low. The automobile industry chain is strong, and domestic brands have rushed to the beach
In recent years, Mexico has become a hot spot for investment in the world's automotive industry. According to the data, in 2022, the production of automobiles in Mexico reached 33080,000 vehiclesIt has become the world's seventh largest automobile producer and fourth largest automobile exporter
Since the 20s of the 20th century, American car companies such as Ford and General Motors have built factories in Mexico, and automakers from all over the world such as Volkswagen, Toyota, Nissan, and Hyundai have begun to follow suit. 
By the 90s of the 20th century, with a large number of vehicle and auto parts companies entering Mexico, coupled with the duty-free advantages brought by the signing of the North American Liberty Agreement (NAFTA) by the United States, Canada and Mexico in 1992, Mexico's automobile manufacturing industry gradually rose. In 1999, Mexico overtook Brazil to becomeIt is the largest automobile producer in Latin America and the fifth largest auto parts producer in the world。In recent years, there have been more and more Chinese brand cars in Mexico, and in 2022, Mexico has become the largest market for China's vehicle exports, and China has also surpassed the United States, Brazil, Japan, and IndiaMexico is the largest importer of automobiles。Cars from China accounted for 19 of Mexico's car imports in August 20234％。
All these advantages provide a unique opportunity for Chinese tires to enter Mexico, and also create good conditions for the landing of the new factory, not to mention the "unsuitable" brought about by the remote geographical location. It is foreseeable that with the smooth implementation of the first batch of Chinese tire factories, more domestic companies will rush to Mexico in the future. Domestic tires conquer the worldExpanded field of view.
In recent years, Chinese tires are going out of Asia, and while continuing to expand production in Southeast Asia, they have turned their attention to itEurope, America, Africa, America and other regions。Linglong Tire's Serbian plant was successfully put into operation, Mori Kirin actively planned to build factories in Spain and Morocco, and Sailun Group announced its investment plan in Mexico. 
In addition to the passive drive of the first barrier, because European and American countries are still the main consumption areas of global tires, and domestic tires are still in the low-end market in these regions, close to Europe and the United States to build factories, not only reduce transportation costs, but also conducive to the penetration of brands, help the output of high-end brands, and then enhance the international image of national tires. From the trend of domestic tires constantly conquering cities in the world, we also see that Chinese tire companies are more confident, and the decision to seize the high-end market is more firm, and national tires are demonstrating their unstoppable strength in a larger scale around the world!