On the 16th, Ms. Tian's family of five traveled with a group and was kicked out of the car because she did not follow the tour guide's request to buy a bracelet worth 50,000 yuan, which attracted widespread attention.
According to Ms. Tian, on the way to a famous scenic spot in Yunnan, the tour guide specially led the tourists to visit the jade shop and kept selling a bracelet of 50,000 yuan to the tourists, however, when the tourists bought it one after another, the tour guide found that the woman's family did not buy the bracelet. Immediately, the tour guide asked Ms. Tian to buy a bracelet, Ms. Tian before the departure of the tour specifically asked the travel company will not force consumption, so she made it clear that she would not buy it, but the tour guide directly let Ms. Tian's family get off halfway, and said that this is to punish him for not obeying the tour guide's arrangement. 
This incident has aroused widespread concern and discussion in society. Some people believe that the behavior of the tour guide is excessive, and the personal will should not be imposed on the tourist, let alone such an extreme way to punish the tourist. Others believe that tourists should respect the tour guide's arrangements and follow the guide's advice to buy souvenirs. After all, tour guides, as the company's top sellers, have a deeper understanding of the local culture and customs, and their advice helps visitors better integrate into the local culture.
First of all, from the perspective of consumer rights, tourists have the right to choose whether to buy tourist souvenirs or not. The fact that tour guides are forcing tourists to buy bracelets has violated their right to make their own choices. As consumers, visitors should be treated equally and should not be discriminated against or penalized because of personal preference or other reasons. Therefore, the tour guide's actions are wrong and should be condemned and punished.
Secondly, from the perspective of the professional ethics of tour guides, tour guides, as providers of tourism services, should focus on the interests of guests and respect the wishes and choices of guests. The tour guide's behavior of forcing tourists to buy bracelets not only violates professional ethics, but also damages the image and credibility of the tour guide.
In addition, the response of the Yunnan Bureau of Culture and Tourism was very intriguing, saying that the tour guide was leading a group tour and did not have time to apologize to Ms. Tian's family, and the incident also reflected the problems and shortcomings of the tourism industry. On the one hand, the supervision of the tourism industry is insufficient, and the protection of tour guides has led to some tour guides taking advantage of the opportunity to use tourism activities to commit fraud, forced consumption and other illegal acts. On the other hand, the quality of tour guides is uneven, and some tour guides lack professional training and professional ethics education, resulting in low service quality.
In order to solve these problems, a series of measures need to be taken. The first is to strengthen the supervision of the tourism industry, crack down on illegal acts in tourism activities, and protect the legitimate rights and interests of tourists. Second, strengthen the professional training and professional ethics education of tour guides, and improve the professional quality and service level of tour guides. At the same time, an effective complaint mechanism and evaluation mechanism should be established to allow tourists to supervise and evaluate the quality of tourism services and tour guide services, and to promote service providers to continuously improve service quality.
In short, as consumers and tourists, we should also raise our awareness of self-protection, respect our own rights and choices, and not easily listen to the fraud and forced consumption behavior of criminals. Only in this way can you protect yourself and let yourself enjoy a wonderful travel experience.