This year's Spring Festival cultural tourism consumption continues to heat up, and the 8-day holiday is 47.4 billion people, the total travel cost of domestic tourists is 63268.7 billion yuan, ice and snow tours, cold tours, ancient capital tours, night tours and other popular models are favored. On February 18, Professor Zeng Bowei of the Institute for Tourism Studies was interviewed by ** TV station "Focus Interview" on this hot topic, analyzing and interpreting the deep-seated logic of how to continuously optimize services, innovate product supply, and stimulate consumption potential in order to meet the diversified cultural and tourism consumption needs of consumers during the Spring Festival holiday in order to meet the diversified cultural and tourism consumption needs of consumers during the Spring Festival holiday.
Professor Tsang Bowei of IFT was interviewed by ** TV "Focus Interview".
He said: the diversification and personalization of tourism methods are more prominent in this year's Spring Festival, in the past by providing a product, a good 5A scenic spot to attract tourists, but now more and more young people are willing to choose some new ways. In the past, there were good products in the north: folk customs, ice and snow in the northeast, which would naturally attract tourists, but now it is more important to rely on services, and the combination of ice and snow "cold economy" and "hot service" has been further improved with the help of this practice in Harbin.
Today's young people want to have individuality, from the supply side of society, it is easier to capture this personalized demand, China's 1.4 billion population, every small market segment, can make a big industry. During the Spring Festival this year, popular tourist cities are still popular, and some third- and fourth-tier cities have begun to slowly "emerge", and the development of tourism has brought income, brought about the city's brand promotion, and brought about the growth of consumption in all aspects, and all localities are trying to find ways to enrich these products and formats. In fact, Spring Festival tourism is not to see these star cities and scenic spots, but to find a place outside the usual environment, stay with our relatives and friends, and experience a happy time.
Duration: 02:20
Click Interviews.
The content of this article** from the WeChat of the School of Tourism of Beijing Union University has been slightly deleted.