Moments of glory on the football pitch are always exciting, but off the pitch, transfer negotiations can be just as dramatic. Recently, the transfer negotiations between Mbappe and Real Madrid have been like a wonderful drama that has caused heated discussions among countless fans. French teenager Kylian Mbappe has not only won the applause of fans with his athletic figure and extraordinary goalscoring ability on the pitch, but now his performance in the transfer market is also eye-catching.
Mbappe reportedly demanded an annual salary of at least €50 million in transfer talks with Real Madrid, while also retaining 100% of his image rights. This is undoubtedly a staggering high demand, but it also reflects the status and influence of top stars in the modern football economy. Mbappe's request is not only a test of Real Madrid's financial capabilities, but also a challenge to its business strategy.
As one of the world's top football clubs, Real Madrid has its own system for the management of players' salaries and image rights. Their attempt to lower these numbers in the negotiations showed the club's persistence and wisdom in defending their interests. However, the persistence of Mbappe's team is also admirable, and they understand that in today's wave of commercialization of football, image rights are just as important as commercial value.
It is worth mentioning that Mbappe's re-signing with Paris Saint-Germain in 2022 will have a signing bonus of up to 1800 million euros, which is also an astronomical amount in the world of football. In comparison, although Real Madrid's signing bonus is not as good as that of Paris, if Mbappe can join, his salary will be close to Bellingham, another star in the Real Madrid team. This undoubtedly provides Mbappe with a new dimension to consider: whether to choose a higher salary or a platform that can enhance his career and business value.
Mbappe's main sponsor is Nike, and the contract between the two sides runs until 2029. If Mbappe joins Real Madrid, the value of this contract could be further increased. This is not only a recognition of Mbappe's personal brand value, but also an affirmation of his place in the football world.
While Mbappe's income at Real Madrid may be lower than in Paris, Real Madrid offers more than just money in the long run. There is a broader stage here, a higher pursuit of honor, which is more conducive to his personal brand building and the promotion of commercial value. The negotiations between Mbappe and Real Madrid are not only a contest of money and terms, but also an investment and planning for the future.
In the world of football, every transfer is fraught with variables and challenges. Mbappe's choice, regardless of the outcome, will be an important point in his career. As fans, we look forward to seeing him perform even better on the new stage and continue to leave his own bright star in the football sky."