Every year during the Spring Festival, the express delivery industry will face the problem of personnel shortage, especially the driver courier who is in the front line, it is difficult to recruit people before the holiday, it is difficult to retain people during the festival, and it is difficult to educate people after the festival, which has almost become a common problem for every enterprise or outlet, so there will be a variety of god operations, especially this year.
The courier brother who earned 1.08 million in three years, the mid-holiday duty was doubled and the efficiency service was linked, and the promotion and salary increase of the brother's diversified development were all available, but are these methods and measures for recruiting and retaining people really useful? What is the real reason for the high turnover rate of frontline workers? And how to effectively recruit and retain children?
Today, let's take a look at the retention of front-line personnel!
A while ago, that is, a month or two before the Spring Festival, relatedFront-line couriers earn more than one millionThe news is frequently searched and widely discussed.
The main cause isA courier brother of Jingdong in Hangzhou has been working as a courier in the Sijiqing clothing market for 10 years, from a monthly salary of 6,000 to a monthly salary of more than 30,000 yuan, with a total income of 1.08 million yuan in the past three years, not only to buy a house and a car, but also to take the children to school in Hangzhou, which is really the envy of many people, but also attracted a lot of doubts.
But soon, Jingdong Logistics officially issued a document saying that at present, there are nearly 100 people in Jingdong Express's three-year income of more than one million yuanIn the Chaoshan area of Guangdong, there is even a little brother with an income of more than 2 million yuan in three years, and he also pays "five insurances and one housing fund" for all employees, as well as housing security** and employee assistance**, the newly retired courier can receive a pension of 5,646 yuan per month and a one-time withdrawal of 200,000 yuan of provident fund, which has dominated the headlines one after another.
In fact, in recent years, there have been similar hot news around the Spring Festival every yearCouriers, drivers, and franchised outlets with millions of income have become one of the "gimmicks" of various companies to recruit peopleIt is undeniable that this will indeed attract some people's attention, and it can also effectively complete the pre-holiday peak recruitment indicators, but there is no "excessive" marketing, after all, there are a few of the few who can take millions, and such publicity can sometimes be misleading.
In fact, according to a survey released by the latest China New Employment Research Center, it showsIn December 2023, the average monthly income of couriers is only 5,834 yuanThe average monthly income of truck drivers is 7,641 yuan, according to the annual estimate, the annual income of most couriers is about 70,000, and the drivers are about 90,000, which is far lower than the previous news marketing of 30,000 or two million per month, so why are you keen to do this at this juncture?
The answer is actually obvious, in fact, it is to recruit people, especially during the Spring Festival, almost all express delivery companies are now publicizing the Spring Festival without closingBefore the holiday, the major e-commerce platforms are all engaged in the New Year's Festival**, which undoubtedly puts a lot of pressure on personnel or outlets to recruit people, and since there is no one on duty if it does not close, it is necessary to do everything possible to recruit personnel in place to ensure that there are no people left behind during the pre-holiday period.
Furthermore, according to the research on the turnover rate of couriers in first-tier citiesJanuary, February, and December are the months with the highest churn rate every year, and both the overall churn rate and the new loss rate have reached their peakThis means that there is still a problem of not being able to retain the people recruited in front, and the higher turnover rate of new workers also means that the more recruits may go more, which is a bit more than worth the loss.
So why is it getting harder and harder to keep people now? orThe answer can be obtained from the reasons for the departure of the person who left, and the old man and the newcomer are slightly different.
On the one hand, the elderly are increasingly dissatisfied with the long working hours and various deductions and fines, 8-hour work system does not need to think at all, 8 in the morning and 8 in the evening has been very normalized, encountering like the current Spring Festival peak is basically 7 in the morning to 9, and now it is starting to collect at night again, and don't want to rest when encountering less than 1 month of manpower, not to mention the overtime of receiving and dispatching, customer complaints, damage to goods and other deductions and fines, and I am tired after a long time.
On the other hand, newcomers have no hope of unreasonable regional divisions and continued low income, The good areas of high-yield grain are in the hands of the elderly, and the newcomers are all from the mobile run for 3 months, that is, they are too busy to go to help, and there is no fixed collection and distribution area of their own.
What's more,According to the growth trend of labor and income paid in recent years, it is no longer proportional, and the commission design is becoming more and more complex and changeableIt is necessary to link the scene environment of receiving and sending parts, but also to correlate with the customer's discount, and from time to time the peak also sets the daily cap value, which is getting busier and busier throughout the year, the more and more work is done, the working hours are getting longer and longer, and the income has not risen much.
Let's take the commission incentive during the Spring Festival, which everyone is most concerned about at the moment, Chinese New Year's Eve to the fifth day of the new year is normally given to 3-5 times the doubling provision, but this year, in addition to setting the minimum number of votes for the collection and delivery efficiency requirements, a leading express delivery company has also added the threshold condition of associated service quality, that is, 0 customer complaints 0 customer reviews and 0 false can normally obtain the doubling provision, and at the same time added the quality service award and the red envelope incentive of the praise challenge during the Spring Festival.
The starting point of this setting is good, but it may also cause dissatisfaction with the left-behind brother on dutyIf the commission that should normally be doubled and the service is strongly bound, there will inevitably be people who will not be able to get the double reward, then the dream of making more money on duty will be shattered, and it will become more difficult to keep people in the coming yearOnce this negative emotion spreads and eats back on the customer, it is a bit of a small loss.
For front-line drivers or courier brothers, their own work is still based on receiving and delivering parts, but with the company's ecological layout and increasingly fierce competitionFront-line employees are given another kind of responsibility, that is, sales, whether it is related to the business to sell coupons, membership cards, recharge cards, all kinds of products, or unrelated to the sale of fruits, fresh food, gifts, etc., the little brother has become omnipotent
Of course, as long as you don't set up an index assessment deduction, you will have one more opportunity to earn "extra money", why not?
First, the little brother has a diversified development path, through face-to-face communication with customers, the company's various service products are sold, and the future collection and dispatch posts, sales posts, and management posts can try to transform, and one more way to choose for their own long-term development in the company.
Second, the little brother has one more talent that is not pressing, sales is recognized as the most workable position, for example, the most popular live broadcast is the essence of sales work, there is a good saying, you can do a good job in sales, you are a good hand wherever you go, it can be seen how powerful this skill is.
Third, the little brother has a fixed and guaranteed income, preferential cards help to win customers to deliver more, and there are additional commissions for the sale of agricultural products, as long as you can make good use of the company's platform, you can also get more guaranteed income by exploring resources and developing customers.
AbsolutelyThe premise of everything is that it is voluntary, and it is not possible to force participation or impose hard targets, and only those who are willing to learn more skills and seek development are suitableAfter all, the front-line groups are generally still making money as the main purpose, and too many assessment or distribution indicators will only backfire and cause more complaints and dissatisfaction.
Front-line jobs are also promising, also according to the latest survey data released by the China New Employment Research CenterHalf a year after joining the company, the salary of couriers increased by 368%, which means that with the increase of entry time, the efficiency of the courier will be significantly improved after being familiar with the position, and the income level will also have more room for growthIf the responsibilities given to sales can be diversified, then future promotions and salary increases can still be expected.
Compared with usual, the Spring Festival has a special meaning for everyone, and those who stay on duty need more care, and enterprises that do not close need to work more on recruiting, retaining, and educating people.
Don't forget the original intention, you have to always.
No matter when, the little brother who runs around the streets and alleys every day is the hardest front-line personnel in the industry, and it is also the most simple and direct, no need to draw too big a pie, and do not design too complex salary algorithms, as long as you keep the promise of more work and more rewards, it will become much easier to recruit and retain.
What do you think? Welcome to leave a message to discuss. ( Author |Youngsters).