Huawei Mate60 series leads the hot sales trend, overseas charm reappears, and the Chinese market ranks first in sales.
Recently, Huawei's mobile phones once again topped the sales list of China's smartphone market, which is the first time since four years ago that it has won the championship. Behind this feat is the strong performance of Huawei's self-developed Kirin chip and HarmonyOS in the market.
According to Counterpoint Research, Huawei's Mate60 series is equipped with the self-developed Kirin 9000S chip, which has become a key driver of its success. This mobile phone is not only powerful, but also loved by consumers, becoming a strong support for Huawei's return to the market.
In addition, Huawei's strong brand loyalty and successful promotion of the HarmonyOS operating system also supported its sales growth.
The hot sales of Huawei's mobile phones have not only promoted the recovery of the domestic mobile phone market, but also become an important force for domestic mobile phone manufacturers to hit the high-end market. In the past year, brands such as Honor, Vivo, and Xiaomi have increased their investment in the high-end market to catch up with Huawei.
According to IDC data, in the fourth quarter of 2023, China's smartphone market shipments increased by 1. year-on-year2%。This marks the first time that the market has achieved ** after ten consecutive quarters of decline, indicating that China's mobile phone market will usher in a new wave of growth.