1. Advertiser attribution
Advertiser self-attribution is a common tracking method in the domestic advertising industry.
Whale Kinetic Energy has supported applications, quick applications, meta services, and WeChat mini program scenarios.
2. Attribution of whale kinetic energy
Whale Kinetic attribution is based on HA (Huawei Analytics) or HMS Core for data tracking.
Whale Kinetic Attribution obtains conversion data through SDK collection or advertiser API reporting conversions.
Advertiser's pain point: There is a natural separation between the platform and the advertiser's data, and it is impossible to know the conversion effect after delivery.
Conversion tracking and attribution value: Conversion tracking allows you to associate advertiser-side conversion events with ad platform-side delivery tasks. Provide data support for the analysis of the delivery effect and the OCPC model.
Basic steps: Advertisers need to fill in the specific campaign objectives in the toolbox "Event Asset Management".
After the advertiser obtains the conversion event of the fast application web page and the parameters of Whale Kinetic on the landing page, the parameters are analyzed to complete the attribution
After the advertiser completes the attribution, the conversion event will be sent to Whale Momentum, and finally the conversion data corresponding to the plan and task can be seen on the Whale Momentum delivery side.
Analysis Tools:The data reporting method of docking the conversion event data with the Whale Macro Kinetic Energy Advertisement can bind the asset to a specific analysis tool for data reporting.
Assets:It is a promotion target placed on the Whale Kinetic advertising platform, and the assets are unique, such as an app app, a landing page, and a HarmonyOS service.
Events:That is, the metrics corresponding to the original conversion tracking, which are specifically understood as the conversion events after the ad is served, and advertisers can create specific conversion event types that can be returned under the asset. Since no response event was received from the advertiser's callback, it is not possible to determine whether the integration can be successful, so the event is stateful. After an event is created, it defaults to the Not Enabled (metric to be activated) state. Through manual or automatic joint debugging, the event status can be updated to Enabled (Indicator Activation) after the event is successful.
Manual joint debugging:In the non-whale Hong Kinetic advertising platform, advertisers usually need to trigger the page to select a specific event joint commissioning, that is, to generate a request address from the page according to the monitoring address and monitoring parameter format, and request the advertiser to send clicks. After receiving the joint debugging data in the background of the monitoring address, the advertiser** data backhaul interface triggers the activation of the specific event status. Regardless of the event status ("Enabled" or "Not Enabled"), the manual joint debugging entry is permanently retained, and advertisers can perform multiple manual joint debugging operations.
Dedicated monitoring tool tracking:There is a data trust problem between domestic advertisers and advertising platforms, and the advertising platform will send the first click list to the advertiser, or by splicing the parameters on the link of the promotion target, the advertiser will send the matching result back to the advertising platform through the conversion tracking API after completing the attribution matching, and complete the attribution of the advertising task.
HMS Tracking:With the help of HMS Core's capabilities, HMS tracking can track the activation, retention and payment of applications without using any other tracking platform, without integrating any SDK, without development and without embedded code, and more event types will be opened up in the future.
1. When will it be sent after clicking?
Apps, HarmonyOS services: After the joint debugging is approved, any ad task will be delivered without any operation in the delivery task.
Quick apps, web pages, WeChat Mini Programs: After filling in, it will take effect immediately, and any advertising task will be delivered, and no operation is required when the task is delivered.
2. What is the goal of incorporating optimization?
The inclusion of optimization objectives is an identifier used by Whale Kinetic to mark conversion events, which can be understood as attributes under an event. Serve the long-term Whale Macro Kinetic Energy multi-objective custom optimization target OCPC bid. Under the current version, whether it is included or not, it will not affect ad serving and modeling.
For inclusion: Whale Kinetic believes that the advertiser evaluates the event, and when the event data accumulates to a certain level, the OCPC bid of the event can be opened later.
For non-inclusion: Whale Kinetic believes that the advertiser assesses the event and only attributes the role to the specific advertising task for report viewing.
Advertisers are encouraged to mark conversion events that they believe need to be included as included. For example, if the advertiser sends back the payment and add-on events, but in fact only evaluates the payment and does not assess the add-on, it is recommended that the pay-to-pay event be included and the add-on event is not included.
What is the difference between click measurement and creative measurement at the creative level when creating a plan?
The click measurement link in the creative layer is used for third-party monitoring, and the click measurement in event asset management is used for attribution.
Third-party monitoring is when a customer has doubts about the data provided by Huawei, and the data obtained by the third-party monitoring company is compared with the data provided by Huawei. In China, mainly contract advertisers will use third-party measurement functions.