After years of rapid development, live e-commerce has become an indispensable new format in the e-commerce industry. According to the "China Internet Development Report", as of June 2023, the scale of China's live broadcast e-commerce users has reached 52.6 billion people. The huge scale of users has given birth to a huge consumer market, and a huge anchor gap has also formed. Recently, Hangzhou Yangqu, a subsidiary of Bicheng, announced the opening of the "Supernova Program" of the business school's rookie anchor incubation camp, which will provide a perfect training system and a live broadcast platform to show themselves, helping people with lofty ideals to seize the opportunity to break out of the world in the e-commerce industry and realize a "star dream"!
5 core modules, professional curriculum setting, to create a gold medal operational anchor
Bicheng Yangqu Business School is committed to creating a group of gold-medal operational anchors with professional quality. In order to achieve this goal, the "Supernova Project" will start from the five core modules of industry trends, platform algorithms, speech capabilities, lens display and operation strategies, and set up specialized courses to help newcomers quickly get started in ten days and quickly grow into independent live broadcast operation experts.
Taking industry trends and platform algorithms as an example, Bicheng Yangqu Business School will conduct in-depth research on the current development trend of the live broadcast industry, so that newcomers can understand the market dynamics, find out the correct positioning, and comply with market demand; Reveal the algorithm principles of major live broadcast platforms for newcomers, provide professional teaching on how to use algorithms to optimize live broadcast content, and accurately improve the business ability of newcomer anchors. In addition, the "Supernova Project" will also start from practical exercises, weak current strengthening, theoretical knowledge and assessment feedback to help newcomer anchors continue to develop towards gold medal operational anchors.
Multi-platform certification, multiple industry recognition, leading the industry benchmark with a professional team
Founded in 2021, Yangqu, a subsidiary of Bicheng, currently has more than 400 employees, and has formed a professional anchor matrix, with its own live broadcast base of more than 8,000 square meters. Over the years, Bicheng Yangqu has been deeply engaged in sports and outdoor, clothing and luxury, beauty and personal care and other industry tracks, serving dozens of well-known brands at home and abroad, providing integrated services such as live broadcast operation, short ** creation, and full-link marketing, helping brands establish a long-term business position in the interest e-commerce ecosystem.
At present, Yangqu, a subsidiary of Bicheng, has obtained the certification of Douyin e-commerce gold medal service provider and Douyin e-commerce factor enterprise, and has a huge number of Qianchuan two-star service providers and huge engine marketing science intermediate service provider certifications, and as a KOL purchasing cooperation organization, it has cultivated the front line of live broadcast e-commerce, providing a broader development space for talents who are interested in the development of live broadcast e-commerce.