Wahaha Group News, founder Zong Qinghou died at 10:30 a.m., 79 years old, let's review the past and present life of this beverage king.
1. Who is Zong Qinghou?
1. After the famous family.
Born on October 12, 1945, after the genealogy of the famous general Zong Ze of the Song Dynasty, he was born in East Street, Suqian City, Jiangsu Province, under his grandfather Zhang Zuolin, and his father was a staff member of the Kuomintang Kuomintang.
2. Early experience.
After graduating from junior high school at the age of 17, he dropped out of school, and graduated from junior high school in that era is considered to be highly educated, and traveled to Zhoushan Farm, Shaoxing Tea Farm to plant tea, cut rice, burn kilns, dig salt on the beach, dry salt, pick salt to engage in manual labor, in 1978, Zong Qinghou returned to the city, returned to the city as a worker, he worked as a salesman, also ran an electric fan factory, an electric meter factory, during which he learned the management knowledge of industrial enterprises.
Second, the entrepreneurial process.
1. Reform dividends of contracted operation.
In 1987, the contract management was popular, Zong Qinghou Mao recommended himself, and the school-run enterprise distribution department was formally established, the main business is to sell soda, popsicles and stationery paper, and use the school channel to start the first distribution business.
2. The era of crazy health care.
After the reform and opening up, the difference between Chinese and Western physique has become a topic of discussion in an era, during the rise of various health care products can be said to have earned an era of IQ tax, during the distribution of "Chinese pollen oral liquid" by students, **expensive, Zong Qinghou found the manufacturer to ask for simple products, after the price reduction, "Chinese pollen oral liquid" became in short supply, Zong Qinghou seized the opportunity to persuade the Hangzhou Planning Commission to build a "Hangzhou Baoling Children's Nutrition Food Factory", and obtained the consent of the original manufacturer on a filling production line.
3. The peak era of middle age.
1. "Grab from the doll" - Wahaha was born.
In the face of market competition and product dividends, Zong Qinghou decided to develop his own products, when the prosperity of the national football team and the difference between the physique of white and black people triggered a wave of discussion, "starting from the baby" has become a wave of the times, Zong Qinghou decided to develop children's nutrition solution, Zhu Shoumin, a 63-year-old professor of the Department of Nutrition of Zhejiang Medical University, Zhu Shoumin, a 63-year-old professor of the Department of Nutrition, took longan, red dates, hawthorn, lotus seeds, etc. as raw materials to synthesize Wahaha, 1996, Zong Qinghou also aimed at the bottled water market.
2. The era of chasing the West.
With the deepening of reform and opening up and China's accession to the WTO, China has ushered in an era of the rise of foreign investment, and brands such as Coca-Cola and Nutrition Express in the beverage industry have settled in, impacting domestic products and causing a wave of chasing imitation.
In 1998, Wahaha launched "Very Coke", known as "Chinese's own Coke", and in 2005, Wahaha imitated the little foreigner's "Miaolian" and launched the "Nutrition Express", a large single product that has been proud for many years, and the single product achieved a sales record of up to 20 billion. In 2010, 65-year-old Zong Qinghou became the richest man in China by Forbes with a net worth of 53.4 billion yuan.
Fourth, defeat in old age.
1.The impact of the e-commerce network era.
Wahaha's traditional joint sales body is that the headquarters releases goods to provincial branches, which release goods to first-level distributors, and the goods are delivered to wholesalers and sales terminals step by step. After the turnover reached its peak in 2013, Wahaha's turnover began to decline year by year, with 72.8 billion yuan in 2014, 49.4 billion yuan in 2015 and 439 yuan in 2020800 million yuan.
2. Retreat into the background.
In 2004, Zong Fuli returned to China after completing her studies, and entered Wahaha Group the following year, and in 2018, Zong Fuli took over the propaganda minister of Wahaha and gradually took over the affairs of the group, and in 2023, she will launch the health care product "Children's Nutrition Solution" again and return to the health care product industry.
A generation of new people replace the old, and the back waves of the Yangtze River push the front waves!