Recently, the famous director Zhang Yimou shared his views on the faces of actors in the Spring Festival film market in the live broadcast. He admitted frankly that the main reason for the frequent appearance of familiar faces is the importance of the Spring Festival schedule and the high risk of new actors.
Zhang Yimou believes that the Spring Festival, as the first period of the film market, plays a vital role in box office revenue. Therefore, producers and investors are more inclined to choose familiar faces with box office appeal to ensure box office success. At the same time, the excavation and training of new actors takes time and resources, and the urgency and intensity of the Spring Festival schedule make them not have enough time and opportunity to try new talents.
Although there are huge risks lurking in new actors, Zhang Yimou also sees an opportunity. He believes that if new actors can be successfully discovered and cultivated, they may bring a whole new charm and vitality to the film. In the live broadcast, Dong Yuhui suggested that Zhang Yimou could consider finding investors like Yu Minhong to invest in new films, while Yu Minhong said that he was "also afraid of losses". However, Zhang Yimou said to Dong Yuhui: "I'll look for you, you may be okay." "This undoubtedly brings new hope and opportunities to new actors.
In general, behind the phenomenon of familiar faces during the Spring Festival, it not only reflects the concerns of producers and investors about risks, but also reflects their expectations for the potential of new actors. With the increasing maturity and diversification of the film market, we look forward to more new faces appearing on the screen during the Spring Festival in the future, bringing more freshness and surprises to the audience.