The former "Bosom Friend" and "Story Club" were really popular, and it can be said that there are piles of magazines in every post-90s home.
And now these two magazines seem to have become a bit "old-fashioned".
Is it because people's aesthetics have changed? Or is it because the content of these magazines has not kept up with the times?
1. The era of magazines
Speaking of "Bosom Friend" and "Story Club", we have to mention the development of magazines.
At first, the magazine was just a random booklet, and the contents were also miscellaneous.
8. Colorful.
In addition to the current affairs content, which occupies a large part of the section, there are also some humorous jokes and stories.
In addition to people who like to read newspapers and buy a book to comment on current events, the jokes and stories in magazines also attract many ordinary people to buy them.
Later, in order to truly distinguish the magazine from the newspaper in terms of content, the reviewers of the magazine specialized in publishing **, entertaining articles and humorous jokes.
Later, with the rapid development of the entertainment industry, magazines became thicker and thicker, and in order to attract the reading interest of the current people, they came up with a way to publish the magazine, which was also divided into weekly and monthly.
The real development of magazines in our country was not until after 1978.
In the 80s of the 20th century, the mind gradually opened up, coupled with the country's vigorous propaganda and promotion of the importance of "literacy", more and more people were willing to learn some simple words and knowledge.
Coupled with the fact that only some magazines were in the vernacular at the time, it couldn't have been better for those who were just getting literate.
This phenomenon provided the impetus for the development of the magazine, which made the magazine grow rapidly during this period of time.
2. The popular contemporary "Bosom Friend" and "Story Meeting".
Bosom Friend magazine was founded in 1985 in Wuhan. Its content is mainly focused on emotional issuesAt that time, the emotional needs of many young people had been suppressed for a long time, and the establishment of this emotional magazine greatly satisfied the emotional needs of the masses, so it created an amazing achievement of 1 million copies in circulation at the beginning of its establishment.
Of course, such a high circulation is also very important.
And in the early days of the magazine, the organizers also launched a lot of creator incentive mechanisms. For example, if more than three articles are published in a year, the author's contribution fee may reach a staggering 1,200 words per 1,200.
At that time, the sky-high manuscript fee of 1200 made countless creators contribute to "Bosom Friend", and there were countless excellent articles in the magazine.
However, because the content of "Bosom Friend" is mainly biased towards emotional gossip and grooming, the subject matter is limited, coupled with the thirst for traffic. "Bosom Friend" did not hesitate to ignore the authenticity and processed the article in order to be more eye-catching, and in the end, this method also led to the loneliness of the magazine.
The biggest victim of this magazine's indiscriminate processing is the contemporary celebrity. Bi Shumin is one of them, and the article even mentions her family's work address.
The leak of privacy deeply troubled her and her family, even if she went to court, "Bosom Friend" still had no repentance, and then continued to go her own way and attract attention.
This kind of operation has brought a great negative impact on "Bosom Friend", and ultimately affects its "status in the rivers and lakes".
In addition to "Bosom Friend", the popular contemporary magazine also has "Story Club". Compared with "Bosom Friend", the reputation of "Story Club" is much better.
It was founded in Shanghai in 1963 and is very appealing with anecdotes and humorous jokes.
3. The decline of paper media
The reason for the decline of these two magazines is, in the final analysis, that they cannot keep up with the development of science and technology and are eliminated by the times.
The advent of computers and mobile phones has brought great challenges to the print media, and these portable electronic products have made it possible to read anytime, anywhere.
Rather than spending a lot of time reading in the past, more and more people tend to use their mobile phones for "fragmented" reading.
And there are more and more entertainment activities, such as games, movies and other trendy entertainment methods impact the print media.
It's not necessarily your opponent who beats you" The emergence of electronic products has surpassed the paper media from the corner, so that the paper media has gradually declined.
The relationship between the two is just like what Liu Cixin wrote in "The Three-Body Problem":It has nothing to do with you to destroy you. I can't help but feel a sigh.
Conclusion:
Nothing is set in stone.
If these magazines don't actively prioritize content and change their outdated aesthetic, then silence is inevitable.
Only by trying to cater to the taste of the public and screening really good articles with the mentality of "long cycle, slow production", then the print media may still have a place in the market.
But in any case, the joy and intellectual enlightenment that these two magazines bring us is irrefutable.
I hope that in the future, these two magazines can find a way to break the situation in the tide of the times and continue to regain their glory.