On January 30, 2024, "Departure to Happiness", exclusively titled by Chow Tai Sang Jewelry, made a surprise appearance on CCTV-3 variety channel. As a variety show focusing on young people's marriage and love, since its revision in 2022, "Departure to Happiness" has not only built a stage for many young men and women to find true love, but also an in-depth exploration of "true love first". Behind the laughter and emotion brought to the audience, it also conveyed the brand's blessings and expectations for beautiful love and family life, achieving an effective combination of conveying the brand concept and humanistic care, arousing the resonance of many audiences and further strengthening the brand recognition and reputation of Chow Tai Sang Jewellery.
From the shyness of the first encounter to the openness and honesty, from misunderstanding to understanding, each pair of guests has gained growth and emotion in this journey. And all this is inseparable from the charming stage of "Departure to Happiness". The host is humorous, intelligent and sharp, and can always guide the guests to open their hearts and share their stories and insights. The special feature of "Departure to Happiness" is also that it innovates the form of blind date programs. Through the professional analysis of male and female guests through big data matching, it brings a scientific and efficient blind date experience. There is also a sitcom interpretation, leading male and female guests to immerse themselves in the practical problems that may be encountered when falling in love, and confirm each other's ideas through communication in the process of interpretation, form a consensus between both parties, eliminate the worries in their hearts, and walk hand in hand to the door of happiness with peace of mind.
As the exclusive title sponsor of the show, Chow Tai Sang Jewellery is a national jewellery brand with a history of more than 20 years, with a brand value of 8677.2 billion yuan, ranking first among mainland jewellery brands. Since its establishment, Chow Tai Sang has also developed rapidly with rapid expansion, with more than 5,106 stores across the country, and won the honorary titles of "2023 Top 500 Chinese Listed Company Brands", "2022 Global Top 100 Luxury Brands", "2023 Top 500 Asian Brands", "2023 Top 500 Chinese Brands" and so on. This time, with its high quality and unique design concept, it added a touch of brilliance to the program.
Chow Tai Sang focuses on the emotional expression of Chinese wedding culture, and condenses the good wishes into two wedding series products of happy flower wedding and happy moment with ingenuity, and conveys the unique poetry of oriental romance to lovers all over the world. Inspired by the phoenix crown, a symbol of noble and luxurious women's wedding attire in ancient times, the "filigree phoenix crown" diamond ring reproduces the filigree skills that have lasted for thousands of years, connecting the ancient and the modern with the inheritance of ingenuity. The traditional Chinese auspicious ornament - auspicious clouds are vividly presented in the form of diamond rings, and the full lines outline the auspicious cloud flower heads of "colorful auspicious clouds" and "auspicious clouds", which have become the first choice for countless couples to express their love. Chow Tai Sang also integrates traditional wedding elements that symbolize happy love, such as dragon scales, phoenix feathers, flower tobacco, and wedding eight treasures, into the first products of the happy flower wedding series, and creates "dragon and phoenix buckles", "beauty feathers", "national colors are beautiful" and other ** products gather multiple auspicious blessings to send hello to the newlyweds. Through the joint cooperation with "Departure to Happiness", Chow Tai Sang not only showed his blessings for beautiful love, but also conveyed the brand's persistent pursuit of quality and innovation.
For many unmarried young people, "Departure to Happiness" is not only a variety show, but also a vivid marriage and love education lesson. It teaches young people how to understand, tolerate, and cherish, so as to avoid detours in the process of finding true love. It plays a vital role in helping young people find happiness. I hope that every young person can take that step bravely, set off towards happiness, and pursue their own beauty. As the exclusive title sponsor of "Departure to Happiness", Chow Tai Sang Jewellery adheres to the brand concept of "Born for Love", and continues to accompany every audience in pursuit of happiness as a true love ferryman, witnessing their journey to happiness and escorting them to the other side of love.