The head player of freshly made yogurt, Mo Yogurt, has started to reduce prices in southern markets such as Shanghai, Hangzhou, and Guangzhou, and at the same time, the single-cup capacity of most products has also been reduced from 520 grams to 420 grams. In this regard, Mo Yogurt said that because many consumers reported that they had a more satisfying feeling after drinking, and even reported that the original cup could not be drunk and would lead to waste, the brand launched a slightly smaller cup shape to adapt to the drinking habits of current consumers.
Recently, a number of consumers have reported on social platforms that they found that the cup of jasmine yogurt has become smaller and lower.
Judging from the product list of stores in northern cities such as Beijing, Tianjin, and Dalian, as well as stores in central or southern cities such as Shanghai, Hangzhou, Guangzhou, and Chongqing, the vast majority of products in southern cities** are lower than those in northern cities.
For example, in the original avocado series, almond avocado yogurt shakes are priced from 34 yuan and 27 yuan in Beijing and Shanghai stores, respectively. Strawberry avocado yogurt shakes are priced from 36 yuan and 29 yuan respectively. In the classic yogurt shake series, Haihong hawthorn yogurt shake is priced from 21 yuan and 18 yuan respectively. Blackcurrant raisin yogurt shakes start at 22 yuan and 19 yuan respectively.
Screenshot of the jasmine yogurt applet.
And judging from the schematic diagram of the products displayed in the mini program, the single cup ** in the Shanghai store is obviously one size smaller than that in the Beijing store. Click on the product details page, the same product is displayed 500 ml in the Beijing store and 420 grams in the Shanghai store.
A number of staff at the Shanghai store revealed that the brand has begun to reduce prices in recent days, and adjusted the capacity from the original 520 grams to 420 grams in a medium cup. However, the signature product classic original avocado yogurt shake has not changed its capacity, which is still 520 grams.
According to the staff of the Beijing store of Mo Yogurt, the capacity and ** of the brand in the Beijing market have not yet been adjusted, but the new seasonal limited finishing touch yogurt shake is already 420 grams of capacity, and the price reduction may be followed up in March and April after the year.
The ** change of jasmine yogurt has also aroused a lot of discussion on social platforms. Some users said, "It turned out that I was in a panic when I drank a single cup, but today a cup turned out to be a slipped after a meal." There are also user suggestions, "You can reduce the price to make a smaller cup, but can you choose a large cup type?" ”
In this regard, Mo Yogurt replied that this cup adjustment is indeed based on consumer feedback. Because the raw materials of freshly made yogurt are solid, including a large number of fruits, nuts, dried fruits, plus milk base and yogurt, most consumers feel that they have a more satisfying feeling after drinking, and even some consumers report that they cannot drink the original amount of yogurt shake, and even lead to waste, so a slightly smaller cup shape is launched to adapt to the drinking habits of current consumers.
Synthesized from Xiaohongshu, jasmine yogurt).
Edited by Lin Chen.