In a recent case that attracted attention, J&T Express became a hot spot because it was involved in a dispute related to football superstar Messi. This company's public support for Messi has touched a sensitive nerve and stimulated heated debates between Messi fans and domestic consumers. This controversy not only stimulated a heated discussion about star effect and corporate responsibility, but also consumers voted through practical actions and declared that they would boycott J&T Express, which fully demonstrated the huge influence of public voice in the era of social **. Spread positive energy
But this is not the only dilemma of J&T Express. In a recent operation initiated by the Market Supervision Department of the State Post Bureau, the container bags used by J&T Express in multiple regions between 2021 and 2022 were found to have the problem of excessive heavy metals. The results of this study, which involved Shanxi, Sichuan, Tianjin, Inner Mongolia and Qinghai provinces, immediately attracted great official attention. For J&T Express, this problem is not just a simple environmental negligence, but a severe challenge to its own brand reputation.
Looking back on the development process of J&T Express, since its establishment in 2015, the company has entered the Chinese market with lightning speed, and it took only one year to acquire the domestic veteran express delivery company Best Express. This strategic move shows that J&T Express has lofty ambitions and a keen sense of business, and it also announces the rapid development of J&T Express in the express delivery industry. J&T blue logo and green delivery boxes have become commonplace in the streets and alleys, and countless consumers are inseparable from its efficient service for shopping and delivery every day. Although J&T Express has not disclosed any domestic image spokesperson, its cooperation with Messi has only lasted for a short year. If it weren't for the recent controversy, J&T Express would have continued to develop steadily in the Chinese market according to its original trajectory.
Regarding the controversy over J&T Express, the netizens have different opinions and enthusiastic positions. Some critics believe that J&T is too proud, does not take into account consumer feelings, and blatantly says that it does not care about the loss of some customers. Some consumers have taken measures such as refusing to sign for items delivered by J&T Express and boycotting merchants who use the services of this company. This move has generated some repercussions on social platforms. At the same time, there is a view that J&T, an international company, may not particularly value the reaction of domestic consumers to it.
But when netizens express their opinions. Unexpected news. J&T Express Today, the reason for Messi's response on New Year's Day to turn the tide is a fake account and a franchisee. In order to appease the public, the relevant statement was quickly deleted, and the franchisee's online identity was anonymous. Despite this, many netizens have reservations about J&T's official feedback, they feel that the official response is too slow and does not effectively control the status quo, which further exacerbates the negative public**, and they have not seen substantial punishment for franchisees. Many people have emphasized that the improper behavior of the well-known brand J&T among franchisees has caused serious damage to the brand image, and these cannot be solved by simply deleting comments. Netizens are demanding tougher measures from the authorities to prevent further loss of brand credibility. In this regard, J&T Express did not respond immediately, we might as well wait and see how he will get out of this predicament.