BYD's DENZA Auto announced its 2024 new car plan at the "2024 DENZA Auto User Communication Day" event, specifically, DENZA D9 and N7 will usher in a comprehensive upgrade of intelligence this year, and will upgrade more than 60 core functions at one time. In addition, DENZA will launch three flagship models, which will not only complete the family model lineup, but also further shape the "new benchmark of luxury" with the launch of new models.
Zhao Changjiang, general manager of BYD Denza Sales Division, also disclosed the internationalization progress in 2023, and the order price of Denza D9 in overseas markets is as high as 800,000 yuan, although the price is significantly higher than that in China, but the new car still won the appreciation of former Thai Prime Minister Prayut Chan-o-cha, and at the same time won the first overseas owner in Japan. This year, DENZA Auto will be sold in Hong Kong and Macau, and has reached an official partnership with the European Cup, and will also appear at more international auto shows in the future.
At the same time, Zhao Changjiang confidently said that this year, DENZA Auto will also launch a lot of black technologies, such as 5The length of the car is more than 2 meters, and the turning diameter is less than 10 meters; The Elk test broke the "world record" with a score of nearly 90km h, and the addition of more advanced technologies has made it have the performance of a "big car" as a "small car", so let's take a look at the three models that DENZA will bring soon.
The first is a new hunting model, DENZA will benchmark the car against the Porsche Paramela, according to the previous spy photos, this new car will adopt the classic shape of the hunting model, its low-lying posture is reminiscent of the DENZA N7, but the overall silhouette is more flattened. The new car is expected to be more than 5 meters long, and this size advantage will bring more space and comfort to it. In addition, the car has a low ground clearance, which enhances its sporty performance. Most notably, the car is available with frameless doors and a large rear wing, which undoubtedly enhance the visual impact of the vehicle and give it a sportier look.
The design of the new car does have some Porsche elements, such as the undulating lines on the lower edge of the windows, the forward-sloping D-pillar and the frog-eye style above the front wheel arches. However, at present, the rear bumper, wheel eyebrows and other parts of the new car have not been installed, and some of the body structure is also exposed, and the specific shape can only be seen clearly after the official debut of the new car.
Inside, the model also features a family-style cockpit design that highlights the brand's consistency. Although the details of the center console are not yet complete, the air conditioning vents are identical to the other DENZA models on sale. It is speculated that the middle part is likely to use a similar floating large screen to provide drivers with a more convenient and intelligent control experience.
In addition to the facelifted hunting model, DENZA will also launch a new flagship SUV, which may also be named the DENZA N9. Although the new car is still in the camouflage stage, its design concept can still be glimpsed in the details. The car will feature the popular hidden door handles, which not only enhance the overall aesthetics of the vehicle, but also enhance the sense of technology. The continuous light strip at the rear makes the car particularly noticeable at night, and the rims are quite impressive. It is worth mentioning that the car is also equipped with electric telescopic side steps, which not only facilitate passengers to get on and off the bus, but also enhance the practicality of the vehicle. In terms of body size, it is expected that the car will have a three-row seating layout, providing passengers with a spacious and comfortable ride. In addition to the above two models, DENZA will also launch a flagship sedan that benchmarks the S-class, but there are no more spy photos and model news at present.
In 2023, DENZA Auto will continue to expand its directly-operated store layout, and currently has 370 directly-operated stores, covering more than 135 cities. This strategic layout not only provides consumers with more convenient car viewing, car use and car maintenance services, but also further promotes the growth of sales. At the same time, DENZA Auto is accelerating its entry into the international market, and the order volume of DENZA D9 in overseas markets has reached 800,000 units.
Summary:
Standing on the basis of 150,000+ users, DENZA Auto will usher in a comprehensive upgrade in 2024. In order to further strengthen its market position, DENZA Auto will deepen and upgrade its existing strategy. In the future, users will have more new models to choose from, covering sedans, SUVs, MPVs and other models. Moreover, the new models will reach a higher level of intelligence and service level, so as to provide a better car experience.
List of high-quality authors