MeizuRecently, the company announced that it will build a Polestar R&D center, operations center, procurement center, sales center and delivery center in Jiangning Development Zone, NanjingTechnologyChina Headquarters Project. In the PPT of the signing site of the project, a picture of the Polestar 5 camouflage test car also appeared. This has raised concerns aboutMeizuSpeculation about whether there will be any moves in the field of car manufacturing.
According to November last yearMeizuPublic information, the company released a customCarsmxJudging from the silhouette, this car has the same coupe styling design as the Polestar 5. Hence the speculationMeizuofmxThe custom model may be based on the Polestar 5Secondary development。ForMeizuMost people are familiar with itSmartphonesfield of performance. However, in 2022 it wasGeelyAfter the acquisition,MeizuOfficially becomeGeelyOne of the members of the group joined the latter".CarsTechnology"Ecological chain.
Some netizens said,GeelyIt may be that you want to take advantage of itMeizuofCarsbusiness to fight Xiaomi'sCarssu7, a little revenge for the year".Mobile phonesThe meaning of "feud" (the dispute between Meimi). Xiaomi Su7 is an electric model owned by Xiaomi, andMeizuplannedmxCustom models are also on the horizon, so it is inevitable that there will be a competition between the two.
AsMeizuThe chairman and CEO of the group, Shen Ziyu, once saidMeizuIn the first quarter of 2024, the company plans to start co-creating custom vehicles. According to this plan, users can participate in the vehicle's body painting, interior color matching, flymeauto theme and other personalized design to jointly create an exclusive dreamcar. It is understoodMeizuofmxCustom models will be availableMeizuIt also means that users can sell through the channelMeizuBuy this customized model directly from the official channel.
Based on the reference to the Polestar 5, there is a ** opinionMeizumxCustomized models may be equipped with an 800V high-voltage electrical platform and an 800V pole core as standardBatteryPack. This will greatly improve the charging efficiency and range of the vehicle. At the same time, this model is also expected to adopt a dual-motor four-wheel drive systemCATLKirinBatteryPackage (ternary lithium). The advent of this configuration will make it possible:MeizuofmxThe cruising range of the customized car is expected to exceed 800km under working conditions, providing consumers with the option of longer riding range.
MeizuJoinCarsThe industry has begun to get involved in the field of car manufacturing, and this is not only rightMeizuitself is an important transformation, but also for the wholeCarsThe industry has brought a certain impact. In today's society, consumers are increasingly demanding personalization and customization, which is also provotingCarsManufacturers are launching more customized models that meet the individual needs of consumers. MeizuofmxIt is in this context that the custom car co-creation program came into being.
Judging by the current information,MeizuThe customized car will bring more personalized choices to consumers. Whether it's exterior colors, interior styles, or theme styles, users can customize them to their liking. This will make every carMeizumxCustomized cars have become a unique existence to meet consumers' pursuit of a sense of uniqueness.
However, thoughMeizuMarchCarsThe action of the field brings freshness and anti-expectation, but the road to success is not easy. CarsThe market is highly competitive, and brand awareness and market share are crucial in this field. In addition,MeizuIt should be in technology, technology, quality and other aspectsCarsManufacturer competition is also a difficult problem to be solved.
In short,MeizuThe company's foray into the car-making sector will allow the company to gain a significant presence inCarswithTechnologyThe influence of the field has been further expanded. The future will followmxThe launch of customized models, we have reason to believeMeizuwill beCarsEmerging in the market and bringing more personalized travel options to consumers. BelieveMeizuThrough continuous innovation and improvement, we can provide consumers with more competitive products and services and win the support of the market and users.