300,000 Maserati Levante 30t, 600,000 Porsche Paramela 30T, less than 400,000 Bentley Continental GT ......Even if it's a used car, this ** is just too beautiful. In today's terms, what more bikes do you want?
Second-hand luxury cars are now very cheap, so don't touch them easily. A friend who is familiar with second-hand cars said to the author.
Since last year, most of the second-hand luxury cars have declined by about 15% as a whole, and the decline in the low-end market has been even worse. The reaction of the used car practitioner was: "This has not happened in almost a decade. ”
The middle class disappeared and the ultra-luxury market collapsed
Famous watches and cars, even if they are in the second-hand market, are also the vane of the economy.
In the past, ultra-luxury used cars have always been in high demand. When the economy is booming, consumers who do business want to buy a luxury car, which can both save face and increase business, and if they can't afford to buy a new car, they will buy a second-hand one, which is cheaper and has face. On the other hand, the seller also knows that famous cars are strange and strange, so the ** released is generally strong.
However, in 2023, high-end consumer markets such as watches and pianos will collapse one after another. According to a large number of reports on the Internet, a green watch was fried to 1 million at the beginning of the year and fell below 500,000 at the end of the year; A well-known domestic piano listed company, the annual profit is almost zero. Behind the collapse, it is not that China's rich people suddenly run out of money, but that those small and medium-sized bosses and urban middle class who disguise themselves as rich people have collectively collapsed.
This is also reflected in the ultra-luxury second-hand car market, where the original luxury car sellers had to start selling at a broken price because they were in urgent need of working capital; After the collapse of the middle class, high-end consumption is no longer a necessity, and buyers are becoming fewer and fewer; Due to the poor market, the second-hand car middlemen have too much pressure to finance and collect cars, and the second-hand car inventory is overstocked, so they have to reduce prices or even run away. The entire upstream and downstream chain is in a state of consumption downgrade.
For example, the Porsche Cayenne, which is about 7 years old, should still be sold for more than 400,000 in 2023 according to the normal price drop ratio, but it can be seen on a domestic second-hand car ** that more than 300,000 Cayenne abound. The 2017 Maserati Levante can normally be sold for about 400,000 yuan, but now the minimum is close to 300,000 yuan.
If you go to the Xianyu platform to see, the second-hand luxury cars** are even more incredibly low. A second-hand car short** blogger even broke out that Mercedes-Benz S600 marked 10,000**, has been booked, Jaguar, Land Rover, Cadillac, basically only one or two hundred thousand to get it. It is not excluded that these second-hand cars may have mortgaged cars, foreclosure cars, or gimmicks of merchants, but they can basically explain the current trend of the second-hand luxury car market.
Mid-to-low-end luxury cars are affected by the new car ** war
Mid-range second-hand luxury cars such as BBA, which are oriented to more mainstream consumer groups, have been squeezed by the new car war.
In 2023, in order to maintain market share, fuel vehicles will open the first-class war mode, which will directly lead to the collapse of the entire first-class fuel vehicle system, and luxury brands will not be spared. BBA and other luxury brands have dropped 100,000 models everywhere, and even Lexus, which has always been strong, has a discount of 60,000 or 70,000 yuan.
The data shows that in 2022, the average transaction prices of Mercedes-Benz, BMW, and Audi will be 500,000 and 40 respectively90,000, 3170,000; By the first half of 2023, the average transaction price of the three bicycles will drop to 4380,000, 3810,000, 3040 thousand. This is still the case with BBA, and the tragic situation of second-tier luxury brands can be imagined.
The decline of new cars directly affects the value retention rate of vehicles, and then the use of cars. Taking a certain "highway lightning" reputation as an example, the model has always had a value retention rate of more than 70% in the past five years, ranking first in the value retention rate list all year round. 6 years ago, it landed **420,000 yuan, and now the residual value is only 180,000 yuan after 6 years, which is equivalent to a depreciation of more than 50%, and the biggest decline will be in 2023. Such a car, even if it is taken away by a second-hand car dealer and sold for more than 200,000 yuan, I am afraid that no one cares.
The second-hand luxury car market has not yet bottomed out
The essence of the collapse of the second-hand luxury car market is still caused by the imbalance between supply and demand.
In the past, enterprises and individuals purchased luxury cars for other purposes than transportation. If you buy a good car in the name of the company, you can avoid taxes and deduct your accounts; Buying a luxury car for an individual is not only a matter of face, but also has social attributes, and choosing a second-hand luxury car is both cost-effective and business façade. In the context of the general downturn, enterprises want to reduce costs and increase efficiency, and individuals have begun to consider cash as king, and they have begun to abandon second-hand luxury car consumption. In the past, enterprises and individuals who bought luxury cars had to start selling luxury cars because of financial problems caused by the general environment. This has led to an oversupply of the entire market.
Second, the second-hand car market is originally a "deep" market. Among them, there will always be blister cars, accident cars, and mortgage cars, which are shoddy. It is difficult for ordinary consumers to distinguish the authenticity themselves. When a large number of ultra-low-priced luxury used cars flood the market, it will only increase the doubts of consumers even more. The high maintenance costs of super luxury second-hand cars in the later stage also plague ordinary consumers.
On the other hand, under the trend of switching between oil and electricity and reducing the price of fuel vehicles, the prospects of the second-hand luxury car market, which is dominated by fuel vehicles, are bleak. In addition to the brand heritage, now spend a lot of money to buy a fuel luxury car, in the end, "Hao" is **? It may be incomprehensible to many young consumer groups who have accepted "technology luxury". After all, there are many people who don't want to be the last pick-up man of fuel vehicles, and they think like this.
Therefore, when the war has not ended, and the oil and electricity forces have not yet been balanced, the second-hand luxury car market will not bottom out. If you want to buy a second-hand luxury car now, you must keep your eyes open and observe the market rationally. (Wen Youshi Auto Old Cannon).
Note: The picture comes from the Internet, the rights belong to the original author, thank you too! This article only represents the author's personal views and does not represent the position of Youshi Auto.