First, the "popularization" of the cultural tourism industry
China's tourism has gone through the stage of group sightseeing and entered the era of mass tourism, and its main feature is the popularization, normalization and normalization of tourism consumption. In addition to the less long-distance travel arrangements in a year, tourists are more frequent leisure and vacation trips around the area.
2. The "C scenario" of the cultural tourism industry
It is mainly aimed at the middle class and aims to meet their diverse tourism consumption needs. These include a close-up experience of local life and culture, out-of-town tours and themed entertainment, and more remote resort life. The market has the most potential for diversified, high-frequency and repetitive micro-vacations, where you can escape the hustle and bustle of the city and live in a different environment for a few days.
3. The "functionalization" of the cultural tourism industry
As China's tourism industry enters the era of popularization, the demand for tourism consumption is becoming more and more diversified, the dependence on resources is gradually weakening, and the importance of function and theme is constantly strengthened.
After market recognition, the internationally popular cultural and tourism industry models such as national parks, theme amusements, sports tourism, water sports, aviation sports, and tourist towns have also been gradually accepted in China and favored by tourists, especially young people. Since 2016, China has successively introduced a number of policies, such as encouraging water sports, aviation sports, sports industry, national parks, etc., to further promote the diversified development of the cultural and tourism industry.
Fourth, the "experience" of the cultural tourism industry
Contemporary cultural tourism presents a trend of no need for scenic spots, and meets the needs of tourists with multiple functions such as "business, maintenance, learning, leisure, affection, and curiosity".
Some localized life scenes have become the attractions that tourists like to stay, and high-quality and personalized catering and accommodation have become important factors to attract tourists. Unique food, B&Bs, hotels, neighborhoods, filming locations, etc., often become popular places for urban white-collar and middle-class tourists to check in and share.
Fifth, the "culture" of the cultural tourism industry
In recent years, the cultural revival has attracted unprecedented attention among the state, the local and the people. In the new era, the promotion of cultural rejuvenation and the construction of "cultural self-confidence" has promoted the in-depth excavation of historical culture, traditional culture, national culture, regional culture and brand culture.
Tea culture, ceramic culture, health culture, silk culture and other cultural products have huge potential for refined development, and these cultural products are often combined with cultural tourism real estate projects to form a unique cultural tourism IP.
Sixth, the model of rural derivative festivals.
There are many creative festivals in the United States, such as the Pumpkin Festival, the Strawberry Festival, and the Cherry Festival.
Strawberry Festival is an agricultural festival held throughout the United States, with locations in North Carolina, Tennessee, California, and Florida.
These agricultural festivals have a long history and take many forms, including strawberry picking and tasting, making various products from strawberries, and the election of Miss Strawberry. In addition, the festivals have a lot of fun entertainment designed for children and people with disabilities.
In the future, according to the development trend of consumer demand and product iteration, cross-border integration will increasingly become an important trend in industrial development. Especially after the epidemic, industrial integration and cross-border development will expand the tourism market, launch more tourism products to meet the needs of tourists, and enhance the innovation of the business format.
For tourism investors, they should deeply grasp the trend and investment direction of the industry, combine the current situation of resources and the market, and make scientific judgments, rational investment, focus on improvement, and strengthen operations. Only by starting from consumer demand and scientific and technological innovation, and boldly trying and making breakthroughs in the field of industry integration, can we be recognized by the market and have lasting development prospects.
Chang Tianyi text).