During the Spring Festival holiday, many people choose to watch a movie with friends and family to enjoy the moment of reunion. According to the data of Lighthouse Professional Edition, as of 12:31 on February 13, the box office of the 2024 Spring Festival movies exceeded 4 billion. "Hot and Hot", "Flying Life 2", "Bear Infested: Reversing Time and Space" and "Article 20" are temporarily among the top four at the Spring Festival box office.
Residents of third- and fourth-tier cities have become the main force of film consumption
According to the big data of ticketing, residents of third- and fourth-tier cities have become the main force of film consumption, and their share of the total box office is more than half, reaching 54%. The proportion of family moviegoers has also increased significantly, with the proportion of three or more people watching movies in groups rising from less than 20% in the same period last year to 27%.
The overall reputation of several films in the Spring Festival file is very strong
In the Xidan store of the Capital Cinema in Beijing, the reporter found that there was an endless stream of audiences who came to the first Spring Festival movie. Carrying a bucket of popcorn, holding a glass of soda, and enjoying a literary feast with your family have become the holiday choice of many citizens and tourists. The several films released during the Spring Festival not only achieved gratifying box office results, but also had a very strong overall reputation. The videos all have an online rating of 8 or above.
* CNR.
Editor-in-charge: He Dan.
Responsible proofreading Liu self-study.
Final Review: Editorial Board Member Chen Jie.