"Yunfei Silk Road floats flowers and rain, and the wind moves camel bells to transport brocade. "The jacquard weaving process was presented on fine silk as early as the Western Han Dynasty, and through the ancient Silk Road, the jacquard products of Chinese silk were famous all over the world. When the traditional jacquard process collides with modern fashion design, what kind of special charm will the jacquard fabric that steps into the mainstream fashion industry glow? Under the leadership of the founder Zhao Yaran, Shaoxing Keqiao Dianli Textile has focused on the research and development of jacquard fabrics for more than 10 years, inheriting oriental aesthetics, integrating trendy elements, constantly innovating, creating unique jacquard weaving handicrafts, and taking a new "silk" road of win-win cooperation with customers.
Focus on jacquard and abide by the original intention of entrepreneurship
After completing her studies, Zhao Yaran traveled thousands of miles from Leshan, Sichuan Province to Keqiao China Textile City, where she worked in a company run by a relative, during which she was responsible for the domestic and foreign sales of jacquard. With a background in marketing management, she not only handles daily business, but also undertakes the production and development of jacquard fabrics. Zhao Yaran found that jacquard fabrics were used in many high-end light luxury styles, palace styles, Chinese styles, and home textiles. She was soon deeply attracted by the jacquard process and was determined to develop and design jacquard fabrics as her life's work.
Prior to this, Zhao Yaran had not received systematic professional learning in fashion design, so she had to make more efforts than undergraduate students to study the jacquard process, and independently developed and designed fabric patterns that far exceeded the innovation level of her peers. For her, learning is the lowest-cost way to progress, and in order to pursue her "textile dream", she tirelessly studied jacquard pattern design and weaving techniques, humbly consulted experts in the textile industry, and learned experience through repeated practice. After more than three years of textile exploration, Zhao Yaran, who has mastered the essentials of jacquard design, decided to set up her own company on her own.
In April 2013, after some careful preparations, Zhao Yaran successfully founded Shaoxing Keqiao Dianli Textile *** and chose to set up a shop in the United Market of China Textile City, and she finally had a jacquard fabric company of her own. However, the road to entrepreneurship is always bumpy, difficult, shop rent year after year, the sudden new crown epidemic has caused unprecedented impact and challenges to the textile and garment industry, which has caused a lot of trouble to Zhao Yaran, in order to save costs and retain old customers, she has relocated the shop to the area near the old site three times in a row; In the face of the epidemic, she actively looked for a way out to deal with the new crown crisis, so that the company could maintain stable operations. With a reasonable layout, meticulous classification of shops and a superior business environment, Zhao Yaran intends to take root here for a long time. Jacquard production adopts the factory contracting model, different cooperative factories have different process advantages, Zhao Yaran will put forward the corresponding jacquard production requirements according to the technical strengths of each factory, which can improve the fabric production efficiency of the textile workshop, and the high-quality fabrics woven in the early stage promote the later design to get twice the result with half the effort.
With the rapid change of terminal consumer demand, jacquard fabrics must maintain a high level of R&D and innovation capabilities in technology and pattern design, and meet the diversified and personalized market demand with finer warp and weft organization changes and richer jacquard patterns. For this reason, Zhao Yaran spent a lot of thought. She often visits art galleries, museums, and art exhibitions at home and abroad, looking for design inspiration in the process of broadening her horizons. She has in-depth research on the culture of ethnic minorities, visited the unique scenic spots and historic sites in Tibetan areas, deeply experienced the customs and customs of the Tibetan, Yi and Yugur peoples, went to Gansu to appreciate the unique artistic beauty of Dunhuang murals, and went to the holy land to feel the profound Tibetan cultural heritage. She visited the History Museum of Zhejiang University and transformed what she saw and heard into a source of power for fabric research and development.
Quality first, customer first", this is Dianli Textile since its inception has always pursued the concept of brand management and development, it maintains its own advantages in the fierce competition, and with the "quality management, innovation and research and development, integrity management" as the corporate purpose, research and development of the best jacquard fabric products are exported to South Korea, Europe, America and the Middle East and other countries and regions all year round, to win the trust of many domestic and foreign customers, in Zhao Yaran's careful management has formed a good brand effect, by the global textile network awarded the honorary title of "good fabric". "The original heart is like a rock, and the line is far-reaching. For the future planning direction of the company, Zhao Yaran said: "Adhere to the small and fine, small and beautiful, small and specialized, focus on jacquard fabrics, and go to the world." ”
Keeping up with the latest fashion trends
With the continuous enhancement of the cultural self-confidence of the Chinese people, the increasing recognition of "Chinese style" products, and the gradual development of "national tide", Zhao Yaran took advantage of the trend and integrated traditional Chinese elements with modern fashion, and designed jacquard fabrics with flower and animal style patterns full of oriental charm and can be accepted by overseas consumers. Talking about the birth process of these two fabrics, Zhao Yaran shared: "The design of floral fabrics closely follows the international fashion trends, and according to the popular colors and styles that have been released, we find its highlights from them, and then do research and development. Meilan bamboo chrysanthemum is known as the four gentlemen of flowers, often appears in Chinese ink paintings, small daisies are globally acceptable, we will work hard in this regard, with these elements as the background or main body, to design a unique jacquard product; The animal series fabrics are mainly based on the elements of the zodiac, and some mascots with unique Chinese characteristics such as pandas and elephants will be used to make ready-to-wear clothes through the designer's interpretation, and they are also representative of the wear. ”
In recent years, the textile industry is moving towards green technology and sustainable development, Dianli Textile conforms to the new trend of the times, and the jacquard fabrics are made of comfortable and skin-friendly silk, cotton and linen, wool and other natural fibers. In the future, Zhao Yaran is ready to select some first-class raw materials or renewable energy to make scientific and technological products and apply for patents, and she and her team members uphold the design concept of natural and environmental protection to help the new ecological development of the textile industry. In April this year, Dianli Textile was successfully shortlisted for the 2023 "Keqiao Preferred" brand cultivation plan. In Zhao Yaran's view, the first brand selection activity provides practical help for textile people, so that semi-finished fabrics can be promoted to the society through a standardized and systematic brand operation model, so as to expand the world awareness and influence of Chinese textile fabric brands. "China Textile City will build the world's textile highland, which is the need for our fabric manufacturers to develop more and better pattern fabrics, so that the world knows us and chooses our fabrics. ”
Visual merchandising is an important means to enhance the comprehensive competitiveness of enterprises, which can enable brands to communicate and interact well with the consumer market. On the third day of the 2023AW Zhejiang International Fashion Week, Dianli Textile hosted the new product launch show in Building 10 of the Bailandi Cultural and Creative Block, bringing a visual feast with a sense of science and technology to the audience. The fashion show was organized by Zhao Yaran and China's top ten children's wear designers, Donghua University fashion design graduate tutor Chen Xiangfei, Chen Xiangfei personally designed children's clothing in the release show scene lighting, ** and other media assistance, through the model's lifelike fashion interpretation, to the trend lovers to show the fabric research and development skills of Dianli Textile. Recalling the release show, Zhao Yaran said excitedly: "It's like we're going to a symphony." It's still and moving, what is static is the precipitation of our clothes, and what is moving is that the whole show gives people a sense of agility. ”
As one of the most important fashion events in the world, Milan Fashion Week has always been regarded as the "barometer" of fashion design and consumption in the world. After more than ten years of entrepreneurship, Zhao Yaran has been conscientious and conscientious, concentrating on product innovation, raw material technology, and popular element design. During the epidemic, she never gave up the innovative research and development of jacquard fabrics, and still maintained an average annual research and development efficiency of two or three hundred new products. It is precisely because of the ingenuity and creative design of Zhao Yaran's team that their original 5 fabric products were selected by the designers in charge of Milan Fashion Week to be on the show, and the main 10 exquisite and novel patterns were used in the show layout and appeared at the 2024 spring and summer Milan Fashion Week "Keqiao Day" series of activities, which allowed Dianli Textile to embark on a broader international stage and continue to bloom with the gorgeous brilliance of oriental clothing culture. She communicated with well-known designers in China and Italy to complete a wonderful fashion show together. In addition, she especially thanked the China Textile City Construction Management Committee for its strong support for this fashion show.
Spring breeze and rain, concerned about education in the west
Basic education in western China is an important and special part of China's education, and contributing to the high-quality development of basic education in western China is regarded by Zhao Yaran as the responsibility and mission of young entrepreneurs. In 2017, Zhao Yaran joined the Northwest Teaching and Visiting Group of Qiushi Women's School of Zhejiang University, and donated money and materials for Luxiang Primary School and Minghua School in Sunan Yugur Autonomous County, Zhangye City, Gansu Province for many times. Zhao Yaran is the class committee member of the third phase of the charismatic women's class at Zhejiang University, and she and her class teacher Peng Jianyu and other members of the teaching group jointly initiated public welfare projects such as "Siqi Scholarship" and "Seeking Truth Scholarship". "Every child with excellent academic character will receive encouragement from the teacher's family at school, and the school will definitely award scholarships to such students. The grants are for 'progressive stars' and 'talent stars' in the student community, or students who are creative in other fields, who may be overlooked. But we will send this warmth to them and stimulate their potential. Zhao Yaran expressed her original intention to participate in this public welfare activity.
In addition, Zhao Yaran used her own environmentally friendly fabrics to make creative schoolbags and gave them to primary and secondary school students in some schools in the western region, expecting them to carry environmentally friendly schoolbags containing their own schoolware or bento boxes every day to study, and accompany students to grow up in this form. She cooperated with Ye Jianfeng, the founder of Caiqilong Shoes in Wenling City, Taizhou, and his wife to hold a fundraising activity, and all the more than 2,000 pairs of shoes raised were donated to students in remote mountain schools in Gansu Province to protect their way to school.
Since 2017, almost half of the students at Yangxiang Primary School and Minghua School have received scholarships. Many children are shy, introverted, and have low self-esteem, and Zhao Yaran constantly encourages these children to build self-confidence after knowing it, expecting them to be a person with dreams, working hard and inspirational to move forward. She hopes that her small actions will influence the students she has helped and that one day they will be able to help others in a similar way. Charity warms people's hearts, public welfare is endless, it is never too late to set off, Zhao Yaran does not stop helping others on the road of love.
In her spare time, Zhao Yaran likes outdoor sports, practicing calligraphy, sketching, studying Wang Yangming's thoughts, and relieving work pressure by playing hand-discs and traveling. Family is Zhao Yaran's eternal bond, no matter when and where, her family has given her unconditional support and help, for which she is very grateful to her family for their dedication, and will return to her hometown every once in a while to accompany them.
Talking about his impression of President Sun Miaochuan, Zhao Yaran said: "He is an elder in front of us, a respected entrepreneur, and he himself has a great sense of justice, and he conveys this sense of justice to everyone in our alumni association. As a new member of the Shaoxing Zhejiang University Alumni Entrepreneurs Association, Zhao Yaran hopes that the Shaoxing Zhejiang University Alumni Entrepreneurs Association will become a positive energy, warm and harmonious family. When asked how entrepreneurs can better assume social responsibility, she believes that entrepreneurs can start from every little thing around them according to their own abilities and circumstances, actively participate in various social welfare activities, and do their best to help others.
Driven by the wave of entrepreneurship, more and more graduates of textile engineering and fashion design majors are ready to start the road of clothing entrepreneurship, Zhao Yaran suggested that they adhere to the integrity and innovation, carry forward the spirit of ingenuity in the new era, and make modern textile products with strong Chinese cultural characteristics and can be accepted by the world. "The heart is in an art, and its art must work; The heart is in one position, and its position must be lifted. Every jacquard fabric on the shelves in the Dianli textile shop has poured a lot of Zhao Yaran's hard work and energy, and is full of her deep and strong emotions for jacquard art. Zhao Yaran practiced the original intention of textile people with focus and enthusiasm under the tempering of time, meticulous and excellence, and hid the delicate beauty in every detail of the jacquard fabric. (Intern Xu Hanqi Reporter Lu Yunfu).