Pre-product research is an important part of the product development and design phase, with the main purpose of understanding market demand, potential competitive situation, and target consumer expectations to ensure that the new product can meet the real needs of the market and stand out from the competition.
In a megacity like Beijing, pre-product research is particularly critical, as market demand and consumer preferences can vary depending on a variety of factors such as region, culture, lifestyle, etc. Here are some of the main aspects that may be involved in pre-product research in Beijing:
Market demand analysis
Analyze the capacity and growth potential of the current market and evaluate the potential size of the product in the Beijing market.
Research the characteristics of consumer groups in the target market, including age, gender, occupation, income, etc., as well as their consumption habits and needs.
Investigate consumers' attitudes and purchasing behaviors towards similar products to understand their expectations and preferences for new products.
Competitor analysis
Analyze the characteristics of the same type or similar products in the market, ** sales channels, market share, etc., and evaluate their strengths and weaknesses.
Research your competitor's target market, positioning strategy, and marketing strategy to understand how your competitor meets consumer needs.
Evaluate how competitors may react to new products, including adjustments, product improvements, etc.
Technical feasibility study
Study whether the existing technology can meet the requirements of product design and production, including raw materials, production processes, quality control, etc.
Evaluate the impact of the introduction of new technologies on product performance, cost, and market acceptance.
Learn about technology trends and how they may impact your products in the future.
Laws and regulations and regulatory environment
Research product-related laws and regulations to ensure that products are designed and produced in accordance with national and local standards.
Understand the impact of the regulatory environment on product market access, sales, and promotion.
Cost-benefit analysis
Evaluate the product's production costs, sales, and expected market share, and profitability of the product.
Analyze ROI and assess the feasibility of product development.
Target market positioning
According to the results of market research, determine the target market and market positioning of the product.
Develop a marketing strategy and promotion channels that are suitable for the target market.
Consumer interviews and surveys
Through interviews and questionnaires, we collect consumers' opinions, expectations and suggestions on products.
Analyze consumer feedback and adjust product design and positioning.
In the process of pre-product research, a variety of research methods can be used, such as second-hand data collection, expert interviews, focus group discussions, surveys, etc. It is important to ensure the accuracy and reliability of the survey results in order to provide strong support for product development and marketing strategies.