Audi has officially announced that Marc Lichte, who had previously been responsible for the design of several strategic cars and had been with the brand for 10 years, has moved to a senior position within the group, and after many years, the brand has officially recruited Massimo Frascella, a former designer of the JLR Group, to take over the reins of the company.
Interestingly, the 52-year-old designer, who previously worked at JLR, was responsible for major projects such as the Next Generation Defender and Range Rover, and given his experience with Ford and Kia, it makes sense that he would be recruited by other car manufacturers. Judging from the current situation, the JLR, which may not be very fond of the facelift, has been completed after the new generation of the lineup has been released, so Massimo still wants to have a desire for innovation, so that this transfer has come true.
The Italian designer says that simplicity has been a philosophy he has adhered to throughout his career in car design, and that he does not like unnecessary frills to compliment his vehicles, and that his goal is to create timeless designs that are not limited by time for Audi products.
That being said, Audi has confirmed that the design language of the future production lineup will be modelled on its own Sphere concept car family, and based on this, there is still a question mark over how much room the Massimo has left to show its strength.