Everything has just begun, and BYD's ** table-flipping team" is coming one after another.
Following the Qin plus and destroyer 05 Glory Edition, BYD has another Glory Edition.
At the moment of glory of the dolphin, BYD also issued a document on the dolphin to share millions of cash and played the two hole cards of product power and pricing power.
Odd & Even Studios.
The BYD Dolphin is also on the Glory Edition, priced at 9980,000-12980,000 yuan.
This means that the starting price of the Dolphin has increased from the previous 11680,000, down 170,000 yuan, to less than 100,000 yuan.
The Glory Edition is synonymous with the "King of Cost Performance", and it is simply a fuel car killer! You "buy with your eyes closed and open with confidence".
Touch it on the spot, and you will also want to make impulse purchases and directly get the Dolphin Glory Edition.
Without excellent product definition capabilities, no vertically integrated killers, and no scale effect of new energy, fuel vehicles want to break this "ideological steel seal", which is basically unsolvable.
Further stir up the market with the strategy of "oil is lower than electricity".
Increase allocation and reduce price
This time, BYD's "Glory Edition" is not a numbers game. ** Lowered, but the value has really increased.
BYD Dolphin Glory Edition Specific**:
302 km Vitality Edition 9980,000;
420 km Liberty Edition 11280,000;
420 km Fashion Edition 11980,000;
401 km Knight Edition 12980,000;
The Dolphin Glory Edition has 1 performance improvement, 3 design improvements, and 6 configuration upgrades.
Including the addition of four-link independent suspension, Atlantis gray solid color body, heat wave crimson solid color body, 16-inch five-hole flower fin wheels, 4-way adjustment of the steering wheel, front seat ventilation, 50W wireless charging for mobile phones, etc.
A shot is a killer move
Four-link independent suspension upgrade
The dolphin is deeply rooted in people's hearts as a cute and reliable image, but it is also the top of the food chain in the ocean.
The BYD Dolphin in the Year of the Dragon is really "responsive" to users.
The four-link independent suspension, 50W wireless charging for mobile phones, and ventilation for the front seats are highly requested by users.
These new features are also practical configurations that many users want,Dolphin Glory Edition,No price increase for additional configurations。
The Dolphin Glory Edition, the most important upgrade, is that the chassis of the whole series is replaced with a four-link independent suspension.
For driving comfort, especially in the small car market, it seems that few cars will be equipped with such equipment.
The hardware is excellent, combined with the careful tuning of the team of former Mercedes-Benz chassis specialist Hans, to fully meet the user's higher requirements for comfort and handling.
The exterior of the new car has not changed much, with the addition of Atlantis gray and heat wave crimson solid bodywork.
The shape of the 16-inch wheels has been upgraded to five-hole flower-fin wheels.
Mobile phone charging is also convenient, the Dolphin Glory Edition front charging hole is upgraded to a Type A+C combination, and the Type-C interface supports 60W fast charging.
The wireless charging power of the front row mobile phone of the Fashion version and the Knight version is upgraded to 50W.
With active cooling fans, it can meet the charging needs of different models of mobile phones while reducing the system charging temperature.
In addition, the steering wheel of the Dolphin Glory Edition has been upgraded to 4-way adjustable, and the front seats of the Fashion Edition and above have also increased seat ventilation, which is rare in the same class.
With the rear privacy glass, it improves the privacy of the space and further reduces the temperature in the car in summer.
The Dolphin Glory Edition also adds a 302km vitality version to meet the needs of users with short commuting distances and less long cruising range.
The 302km version also fully meets the needs of daily commuting, picking up babies, shopping and other life scenarios.
Last year, Wang Chuanfu said that BYD has absolute pricing power below 200,000, and then last year came out with the champion version, and this year came with the glory version.
BYD really holds the two hole cards of product power and pricing power.
Champion genes
A trivia.
In April 2021, the BYD Dolphin was unveiled at the Shanghai Auto Show, and then it created a rare "dolphin speed" in the industry.
In 2022, Dolphin will topped the annual sales champion of the A0 market with a fault-leading advantage.
In 2023, it will continue to be the annual sales champion in the A0 segment with 367,419 units, setting a new annual sales record for A0 segment models. The cumulative sales of BYD Dolphin have exceeded 600,000 units.
The advent of the Dolphin Glory Edition will definitely put pressure on fuel vehicles.
This market within 100,000 yuan is still the dominant market for Japanese fuel vehicles, and BYD has a good opportunity.
At least now, when you buy a Japanese car, you will be very much looking forward to the other party's price concession.
US Secretary of State Antony Blinken said, "If you're not at the table, you're on the menu".
This is actually the same for most industries. If you don't get discussed at the table, you naturally share it.
ePlatform 30 first model.
Dolphins open up the blue ocean
The Dolphin is not only the first model of the marine car series, but also based on the e-platform 3The first production car built by 0.
The first technology of many car companies is often focused on high-end models.
However, BYD prefers technology equality and makes Dolphin an e-platform 30 first model, thus winning the well-deserved champion of the A0 segment.
Speaking of entertainment, I have to mention its external discharge function, 33kw, if you take your family and friends to camp, you can not only make tea around the stove, eat hot pot, but also play open-air movies, which really adds to the atmosphere of outdoor camping.
Dolphin brings A+ level comfort space to users with A0 size;
The use of high safety and long life blade battery to solve the user's worries from the source;
The world's first 8-in-1 electric powertrain, the whole system is equipped with a wide temperature range high-efficiency heat pump system as standard, and the industry's first battery pack refrigerant direct cooling and direct heating technology, which is the guarantee of efficiency and winter battery life;
The DILink intelligent network system and DIPILOT intelligent driving assistance system refresh users' perception of the intelligence of A0-level models with a subversive experience.
Driven by the "champion model" Dolphin, the market share of the A0-class sedan has increased from 3 in 2021 at the beginning of the Dolphin's launch2% steadily increased to 4. by the end of 20232%。
At the same time, the proportion of new energy vehicles in the A0 class sedans increased from 17 in 20214% rises to 70 in 20239%, and dolphins account for more than half.
Dolphin has opened up a new blue ocean market, accelerated the development of electrification and high-quality in the A0-class car market, seen the most wonderful scenery, and opened a delicate pure electric travel life.
BYD is not improvising at all in building cars, and A0-class cars can also drive a comfortable and pleasant experience.
This is also the real reason why BYD makes a car and what car becomes a hit.
Conclusion
BYD holds the two hole cards of product power and pricing power, and it is really a big kill.
With the reduction of the cost of lithium carbonate batteries, the reduction of the cost of car manufacturing, and with the rapid development of the new energy market, the formation of scale effect, the products of domestic new energy vehicle companies will have more profit margins.
A number of weak car companies will be eliminated, and eventually the winner will be king.
The global automotive industry will form a competitive pattern of the Seven Heroes of the Warring States.
It is reported that BYD will continue to exert its strength in the "glory" war, and continue to translate and translate to everyone what "electricity is lower than oil"!
byd = lower than oil?
Champion strength, born outstanding.
On February 25, BYD's high-end series Yangwang U9 will also be officially released.
On February 28, the launch of the new Hantang new car will be announced, and the Han EV, Han DM-i, Han DM-P, and Tang DM-i will all be updated.
Looking forward to it now, or the BYD Seagull, which is still positioned lower, will there also be a wave of fierce ** offensive?
Since the beginning of the year, the automotive market has been exciting.