Automotive Technology and Automotive Marketing Management are two different majors, and their main differences lie in their training objectives, curriculum and practical application.
The automotive technology major mainly cultivates high-tech application-oriented talents who have the knowledge and skills of automobile structure, principle, performance, etc., and can be engaged in automobile manufacturing, testing, maintenance and other aspects. This major emphasizes practicality and skills, and requires students to master the skills of automobile maintenance, testing, debugging, etc., and be able to complete the repair and maintenance of automobiles independently.
The automotive marketing management major focuses on cultivating students' marketing management skills such as automobile sales, marketing, and customer relationship management. This major focuses on the study and practice of marketing theory, emphasizing students' understanding and application of automotive market trends, consumer behavior, brand management, etc.
In terms of curriculum, the automotive technology major mainly offers courses in automobile structure, automobile engine, chassis, electrical system, etc., as well as practical courses in automobile maintenance and testing. The automotive marketing management major mainly involves theoretical courses and practical links in marketing, consumer behavior, advertising, sales skills, etc.
In terms of practical application, graduates of automotive technology majors are mainly engaged in automobile manufacturing, testing, and maintenance for automobile manufacturing and maintenance enterprises. Graduates majoring in automotive marketing management are mainly employed in the fields of automobile sales and marketing, and are responsible for sales planning, brand promotion, customer relationship management, etc.
To sum up, although the automotive technology major and the automotive marketing management major are both related to the automotive industry, there are great differences in their training objectives, curriculum and practical application. When choosing a major, students should choose according to their interests and career plans in order to better achieve their personal development goals.