Today, Moutai is a well-deserved "wine king" in China, and not only that, it is also the "stock king". The so-called "no grass on the table, no firm work", China has a unique wine culture.
On top of the wine game, I know the following 12 secrets about Moutai, and I can enter the stream on any occasion...
One: Moutai bottles are glass bottles.
The Moutai bottle is like porcelain, however, it is not a porcelain bottle. The Moutai wine bottle is a milky white glass bottle, and the Moutai people call it "milk glass bottle". The reason why this bottle is used is to avoid direct sunlight, which can affect the quality of the wine.
In March 1966, Liu Tongqing, director of Moutai Distillery, and Ji Keliang, a technician, attended the export liquor work conference of the Ministry of Light Industry and decided to change the ceramic bottle of Moutai to a white glass bottle with a screw mouth. In July of that year, the domestic and foreign ceramic bottles were all changed to milky white glass bottles, which are still used today.
Two: There are numbers on the inside of the red streamer.
There are numbers on the inside of the red streamers of Moutai. It represents the job number of Moutai packaging employees, and you can know who handles each bottle of Moutai from the job number on the streamer.
In addition to anti-counterfeiting traceability, it also has the role of detecting leakage and decorating with iconic decorations.
Three: Moutai bottle bottom**.
The bottles used in Moutai are all **, there are four types: HB, MB, CKK, and mouth, which represent the manufacturer of the bottle.
The logo at the bottom of the same box of Moutai bottles should be the same (at most there can be two), if the logo of a box of Moutai is different, it may be that the counterfeit merchant ** wine bottle is manually packed, because ** wine bottle, it is difficult to achieve the unity of the bottom identification.
Four: A bottle of Moutai is not a catty.
The specification marked on the Moutai bottle is 500ml, and we often think that a bottle of Moutai is "one catty". But in fact, a bottle of Moutai is not one catty, but less than one catty, because the density of wine is smaller than that of water.
Since September 1, 1986, the measurement of Moutai bottles has been abolished from 1 kg and changed to 500 ml and other specifications. Before 1986, Moutai was one catty, about 540ml.
Five: Moutai in English.
Moutai's English trademark is moutai, not maotai.
In the 20s of the last century, Kweichow Moutai has gone to the world, at that time it was Weituma Pinyin, and there was no modern Chinese Pinyin, Kweichow Moutai was kweichow Moutai.
It was not until February 11, 1958 that China officially approved the "Modern Chinese Pinyin Scheme". Since then, in Chinese mainland, the Weituma Pinyin system has been gradually replaced by modern Chinese Pinyin.
However, because Kweichow Moutai's image in the international market is already well known, the spelling kweichow moutai continues to be used.
Six: the role of bottle mouth beads.
Many people who have drunk Moutai know that there are two small beads at the mouth of the Moutai bottle, and these two small beads are made of glass.
There are four reasons to add two small glass beads to the mouth of the bottle: to slow down the outflow of wine when pouring; The size of the bead just blocks the opening of the wine bottle, which plays a certain auxiliary sealing role to prevent the aroma of the wine from being released too quickly after opening the bottle; Prevent leakage and spillage of wine during transportation; Prevent backfilling and counterfeiting.
Seven: What is the three-line inkjet code of the rubber cap.
The first row of codes on the plastic cap is the date of manufacture, that is, the date the bottle was packaged.
The second row of codes is the production batch, i.e. the blending date and batch of the wine, in the format of "year number". Because each bottle of Moutai requires more than 100 kinds of base liquor combinations, after blending and seasoning with liquor, it must be stored in batches for a certain period of time before it is bottled and shipped out of the factory.
The third row of codes is the serial number of different batches, that is, the number of the bottle that rolls off the production line on the same day, which is usually a five-digit number.
In order to strengthen the construction of the product traceability system, starting from July 7, 2017, add two team codes before the third row of serial numbers of the original bottle cap coding, and the team code is represented by "a capital letter", so if the production date you see now is wine after July 7, 2017, the third row serial number should be "a one-digit capital letter five-digit number".
These three rows of data are unique, and if there are two bottles of wine with the same data in all three rows, one of them must be fake.
Eight: How many cups can be poured for a bottle of Moutai
At present, the third-generation shot glass (8ml) that comes with Moutai can hold about 62 glasses, which is equivalent to about 25 yuan for a small glass according to the official retail price.
Nine: The difference between flying and five-star.
Feitian Moutai and five-star Moutai are the same wine, there is no difference in quality, Moutai produced in the same workshop, Feitian Moutai bottles in the morning, and five-star Moutai bottles in the afternoon. The reason why it is necessary to distinguish it is only to facilitate the distinction between domestic sales and export sales.
Ten: There was ** Moutai on the plane.
As early as 1975, passengers on international flights of China's civil aviation industry were given 1 bottle of Moutai for free. Later, it was directly changed to free**, and it was not canceled until the end of the 80s of the 20th century.
Eleven: Moutai has tried to produce in other places.
In 1974, the leaders personally presided over the ex-situ production planning of Moutai, from the technical personnel to the technological process, to the raw materials, auxiliary materials, production equipment, and even the test base were also transported from the Moutai Distillery, and the rigorous tests were carried out in strict accordance with the Moutai brewing process and natural changes.
The whole off-site test lasted 11 years, experienced 9 cycles, 63 rounds, and more than 30,000 analytical tests.
In 1985, 25 experts, including Mr. Ji Keliang, then the chief engineer of Moutai Distillery, evaluated the experimental liquor. In the end, the appraisal committee made that "the quality of the appraisal liquor is close to the level of commercially available Moutai", but it is always not Moutai.
And the liquor, which was originally a copy of Moutai, was renamed Zhenjiu, and now it is also a family of its own and has some fame.
Twelve: Mao Red Seal One Seven o Four
The red seal on the outer packaging box of Moutai "174", the year 1704 has a special meaning for the Moutai brand.
It is reported that in 1704, liquor brands named after Moutai began to appear. One of the earliest burning houses in Moutai Town, "Yansheng Burning House", officially named the liquor it produced in 1704 Moutai. Therefore, 1704 has become the historical source of Moutai.