Recently, the 2023 China Institutional Investor Annual Meeting and the 17th "Golden Cicada Award" selection event hosted by China Times came to a successful conclusion. In this year's "Golden Cicada Award", Atomy (China) won the "2023 Reputation Brand Company" award.
The "Golden Cicada Award" is a financial brand selection activity with extensive industry influence, and the honor of this award is a high recognition of Atomy (China)'s innovation and development achievements in 2023 by the central mainstream finance and economics.
China Times Atomy.
As a Korean multinational commodity distribution company and a leader in the health consumption industry, Atomy (China) has been committed to providing high-quality, safe and reliable health food and daily chemical products, which are deeply recognized and loved by consumers and have won a good reputation. This award is a testament to Atomy's outstanding performance in terms of product quality, brand reputation and service level.
Quality, integrity. Since Atomy entered Yantai, China, it has closely followed the trend of personalized, high-quality and healthy consumption, and launched a series of mass products, which have been well recognized by consumers. For example, Atomy Rejuvenating Drink, Ashlot Beauty, Noni Juice, and Sophora Queen Softgels are all products that practice this value. These products pursue the common value of "good quality and good price": when the quality is the same, Atomy offers more affordable**; In the case of the same, Atomy offers better quality.
Taking Atomy Huanli Drink as an example, Atomy pursues excellence in product development, raw material selection, and production and processing. First of all, in terms of product research and development, Atomy Huanli Drink has been painstakingly researched by the Korea Atomic Energy Research Institute for 8 years, and has integrated more than 20 kinds of traditional Chinese medicine ingredients based on angelica, Chuanqiong and white peony in the best ratio. In terms of raw material selection, Atomy Huanli Drink selects Angelica sinensis from Zhenfu in Gangwon Province, South Korea, Chuanxiong from Jeongseon, Gangwon Province, South Korea, and white peony carefully cultivated in Jeonnam, Hyungshun and Gwangsan, Gwangju. In terms of production and processing, Atomy has cooperated with South Korea's Komar BND Co., Ltd. to combine high-quality raw materials with modern industry for processing and production.
While ensuring quality, how to provide better quality? While the cost of raw materials and labor is rising, Atomy Huanli Drink has achieved product upgrading through the practice of "changing the capacity, keeping the best unchanged". Atomy Strength has adjusted the product specifications from 30 sachets per box to 48 sachets, 54 sachets, and now 60 sachets. Although the packaging specifications have increased, the reduced cost is reflected in the product packaging box and product introduction manual, which conforms to the needs of brand development and goes out of the circle with high-quality products.
With a comprehensive balance between quality and cost, Atomy Energizing Drink continues to benefit consumers and becomes the secret to opening up the global market. According to public data, since 2015, Huanli Drink has become the No. 1 best-selling product in the Korean industry for many years. In overseas markets, as of 2021, Huanli Drink has grown by an average of 57 per year4%, becoming a veritable global popular product. Huanli Drink has been sold well in nearly 20 countries and regions around the world, including the United States, Russia, Australia, Singapore, Mexico, and China.
Brand reputation is the lifeblood of a business. Atomy will continue to practice its core values, conform to the laws of market development, pay attention to the demand for healthy consumption, and inject new vitality into the green health industry.