Ford Liema made its debut in China, marking its imminent entry into the Chinese market. As a fuel vehicle that has experienced more than 50 years of baptism, Ford Lie Ma is still highly concerned in the new energy era. The news of the expected pre-sale price of 300,000 has further stimulated the enthusiasm of the market, showing its strong influence in the hardcore off-road circle. In 2020, Ford revived the Bronco family with a complete refresh and introduced a variety of body structures and more than 200 body parts, showing strong playability. The comeback of the Ford BRONCO has sparked an enthusiastic response from the market, and its first overseas limited edition has quickly sold out, with 230,000 orders in half a month, showing its strong market appeal. However, in the Chinese market, hard-core off-road SUVs have entered a window period, providing opportunities for domestic hard-core SUVs, such as the Tank 300, to be listed, and the success of these models has further activated the domestic hard-core off-road market.
In this context, Ford Bronco entered the Chinese market through parallel imports, although the highest is higher, but it still has gained some attention from the market. At the 2022 Shanghai Auto Show, Ford officially announced that the Bronco will be imported into China in China in 2023, which has aroused widespread expectations among domestic fans. With the announcement of the expected starting price of 300,000 yuan, the market's enthusiasm for this fuel vehicle has further heated up. At the same time, the competition in the domestic hard-core off-road SUV market is also becoming increasingly fierce, and a number of new models have been launched one after another, such as dark blue G318, the new Haval H9, etc., which will become potential competitors of Ford Liema.
JMC Ford's transformation into Ford Horizontal, as well as the successful launch of the Ford Ranger Ranger, demonstrate Ford's long-term commitment and strategic planning in the Chinese market. Through offline Ford Indulgence Space and online Ford Indulgence**, Ford Zongheng actively attracts users and enhances brand interaction and user experience. It is expected that in 2024, the Ford Fierce Horse will become a dark horse in the market, targeting the hardcore off-road market with its pure-blooded hard-core strength and rich playability, bringing more choices to off-road enthusiasts.
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